Your business deserves more than just an online presence; it deserves to dominate. The Deluxe Course is a comprehensive, step-by-step guide for any small business owner ready to go from guessing to expert. We go beyond the basics, diving deep into advanced strategies, powerful tools, and modern tactics that will give you an undeniable edge over the competition. This isn't just about digital marketing; it's about building a scalable, profitable, and automated system for growth. Stop paying agencies and start building your own empire.

The entire 100-lesson curriculum is available to you the moment you purchase. Dive into any lesson, at any time, and learn at your own pace.

Your Digital Marketing Mastery: A Phased Approach

The Deluxe Course is your strategic roadmap to building a marketing engine that doesn't just work—it dominates. This is a comprehensive, phased journey from foundational knowledge to advanced, automated systems, designed to help you build your own marketing empire.

Phase 1: Strategise Your Success

This isn't about guesswork; it's about a strategic foundation. In this phase, you'll go beyond basic branding to deeply understand your market, your customers, and your unique place within the digital world. You will learn to think like a marketing expert from day one.

• Comparing traditional and digital sales funnels.
• Igniting your online presence with foundational marketing principles.
• Attracting and engaging dream customers with buyer personas.
• Building a powerful branding framework and researching competitors.
• Crafting your brand identity—because you are your brand!

Phase 2: Master Your Digital Hub

Your website is your most valuable asset. This phase is dedicated to transforming your site from a simple online brochure into a high-performing digital backbone. You will learn to design, optimize, and manage a professional online hub that captivates visitors and generates leads on autopilot.

• Understanding essential digital marketing technology platforms.
• Mastering website design basics and principles.
• Learning the difference between a website page and a lead capture page.
• Implementing website management and upkeep for long-term success.

Phase 3: Dominate Local & Organic Search

Get found by the right people, exactly when they are looking for you. This phase reveals the secrets to dominating local searches and leveraging powerful free tools from Google and Bing to become an authority in your area. You'll move from being one of many to the number-one choice.

• Setting up and optimising your Google and Bing accounts.
• Using Google Business Profile, Maps, and online reviews to dominate local searches.
• Unlocking growth with Google Analytics, Looker Studio, and Tag Manager.
• Demystifying how search engines rank your pages for better SEO.
• Conducting SEO research and using AI tools to supercharge your efforts.

Phase 4: Harness Social Power & Community

Your community is your ultimate growth engine. This phase is dedicated to building a magnetic social presence, creating a loyal following, and leveraging social platforms for tangible business growth—not just likes. You'll learn to turn followers into paying customers.

• Developing a strategic social media roadmap for your business.
• Setting up your profiles on Facebook, Instagram, TikTok, and LinkedIn.
• Crafting compelling bios and end-to-end social media campaigns.
• Learning about social commerce and sustaining a vibrant online community.
• Analysing key social media metrics to guide your strategy.

Phase 5: Drive Direct & Profitable Outreach

This is where you turn effort into revenue. You'll move beyond organic growth to build direct, profitable relationships with your customers through automated email and SMS campaigns. You will learn to run targeted advertising that generates immediate, measurable sales.

• Mastering email marketing, from platform selection to design and automation.
• Building a high-value email list and creating automated nurture journeys.
• Learning the power of SMS marketing and how to build a list and set up campaigns.
• Mastering PPC, Google Ads, and uncovering competitor strategies.
• Running effective ads on Facebook, Instagram, and TikTok.

Phase 6: Your Advanced Marketing Toolkit

In the final phase, you will build a sophisticated, scalable, and automated marketing system. You'll master the latest AI tools, video creation, and advanced strategies that will future-proof your business and allow you to compete with the biggest brands.

• Exploring the top AI, design, and video editing tools for your marketing.
• Improving efficiency with work management tools and a full marketing playbook.
• Creating a powerful content marketing strategy that builds authority.
• Discovering innovative growth channels like influencer marketing and comparison sites.
• Mastering e-commerce, loyalty programs, and wrapping up with the Five Pillars of Digital Marketing Success.

Your All-Access Pass to a Thriving Business

You've seen the curriculum—a complete roadmap from beginner to expert, covering every single piece of the digital marketing puzzle. When you enrol in the Deluxe Course, you're not just getting 100 lessons; you're gaining immediate, lifetime access to the entire system. You can learn at your own pace, on your own timeline.

To ensure you've truly mastered the content, each lesson includes a quick assessment. Once you achieve a 70% result on the lesson assessments, the next lesson will automatically unlock. This structured progression ensures you build a solid, expert-level understanding every step of the way.

Your investment is a single, one-time payment of $1695.

This small, one-time fee is less than a few hours with a marketing agency, yet it gives you lifetime access to the knowledge and tools to become the expert your business needs. Don't waste another dollar on costly agencies or strategies that don't work. Start your journey to becoming a marketing master today.