This Essentials course is designed as a strategic journey, guiding you through five distinct phases to build and master your complete digital marketing system. Instead of simply learning lessons, you will progress from laying the foundation to optimizing and scaling your business for unstoppable growth. 

You will enjoy a new lesson every TWO weeks, designed to be simple yet challenging, building capability as you build digital confidence, and it won't be long before your business is firing on all cylinders.

Phase 1: Laying the Foundation

Start by building the core of your brand and online presence. In this phase, you'll establish the fundamental principles required for all future growth.

• Understanding the digital consumer and your ideal customer.
• Building a strong brand identity and a clear framework.
• Mastering the role of your website as your digital backbone.
• Choosing the right technology platforms for your business.

Phase 2: Establish Your Online Footprint

Now that your foundation is solid, it's time to get found. This phase focuses on making your business visible to local and online customers who are actively searching for you.

• Setting up and optimising your Google and Bing accounts.
• Using Google Business Profile and Maps to dominate local searches.
• Learning website design basics and essential upkeep.
• Leveraging online reviews to build trust and authority.

Phase 3: Build & Engage Your Community

This phase is all about social power. You'll move beyond simple posting to create a magnetic social media presence and a community that engages with your brand.

• Developing a strategic social media plan for all platforms.
• Crafting compelling social media campaigns that get results.
• Mastering the difference between social and social marketing.
• Understanding social media metrics to track your success.

Phase 4: Drive Direct Results

Move from organic growth to targeted outreach. This phase teaches you how to create direct communication channels and run powerful advertising campaigns that drive immediate and measurable sales.

• Building your own email list and crafting killer emails.
• Mastering the art of SMS marketing for immediate communication.
• Learning to build PPC campaigns and conduct keyword research.
• Running effective ads on Facebook, Instagram, and TikTok.

Phase 5: Optimise & Scale Your System

In the final phase, you will learn to turn your marketing efforts into a highly efficient, self-sustaining machine. You'll leverage advanced tools to scale your entire system.

• Learning how search engines rank your pages for better SEO.
• Mastering work management tools to maximise your efficiency.
• Using AI to boost your productivity and marketing efforts.
• Applying the five pillars of digital marketing for continuous success.

What's Next?

After checkout, you'll receive your personalised log-in information to your first lesson in this course, where you'll progress to the next lesson every two weeks. 

After each lesson, there is a short assessment on the most vital elements of the lesson for your small business. Upon achieving a 70% pass mark, the next course will be unlocked for you to progress to and complete each fortnight.

This course is a subscription payment course for 2 years and will have 24 equal monthly payments. Each month, a payment will be charged to the original form of payment. This allows full access to all previous lessons, assessments and downloadable guides. In the event that your payment fails, our team will reach out for a new form of payment to ensure your course remains available and you receive your Certificate of Achievement upon completion of the course.