How to 10x Your Website Traffic in 90 Days Using This Simple SEO Strategy

Want to drive more traffic to your website — without spending a cent on ads?
Most small business owners don’t realize that they’re already sitting on a goldmine of untapped SEO potential.

If your website is ranking on page two of Google for certain keywords, you’re only a few simple tweaks away from unlocking 10x more organic traffic. Instead of constantly creating new content, you can get better results by optimizing what you already have.

At 20 Minute Marketing , we help small business owners discover practical, time-efficient digital marketing strategies that actually work. This is the exact process professional SEO agencies use — but you can do it yourself in under an hour a week.

Why Page Two Keywords Are the Secret to Fast SEO Growth

Here’s a surprising fact: the difference between position 10 and position 3 on Google can be massive.

• Position 10 might get you 2–3% of clicks,

• But position 3 can capture 20–30% of the same search traffic.

That’s up to 10 times more clicks, just by improving your ranking by a few spots.

And the best part? You don’t need to start from scratch — you just need to optimize your existing content.

Step 1: Find Your Low-Hanging Fruit

The first step is identifying which of your pages are already ranking between positions 11 and 20 (page two of Google).

Use Google Search Console

If you haven’t already set up Google Search Console , do that first. It’s free and shows you exactly what keywords your site ranks for.

Here’s how to find your opportunities:

1. Log in and go to Performance > Pages.

2. Click Add a Filter, then set Average Position between 11–20.

These are your low-hanging fruit — pages that Google already likes, but just need a small push to reach page one.

If your site is brand new and doesn’t yet have data, you can use Ubersuggest  to analyze your competitors’ domains and find similar opportunities.

Step 2: Cluster Your Keywords

Most small businesses make the mistake of optimizing for only one keyword per page. But the real magic happens when you target keyword clusters — groups of related search terms that people use to find the same type of content.

For example, if your target keyword is “best coffee maker,” include related variations like:

• top coffee machines

• coffee maker reviews

• best value coffee maker

This strategy helps your page rank for multiple keywords and capture a much larger share of total search volume.

To build your keyword cluster, use:

• “People Also Ask” results in Google

• Related searches at the bottom of the search page

• Your Search Console “Queries” report

Step 3: The “Three Kings” Optimization Principle

Once you have your keywords, it’s time to strategically place them in the three most important areas of your page — what we call The Three Kings:

1. Title Tag – What appears in Google search results.

2. H1 Tag – The main headline on your page.

3. First Sentence or Paragraph – Where you immediately tell Google what the page is about.

Then, naturally weave your related keywords into your H2, H3, and H4 subheadings and throughout the content.

💡 Tip: Avoid keyword stuffing. Use natural language and variations like “best coffee makers” or “top-rated coffee machines” — Google understands context better than ever.

Step 4: Optimize URLs and On-Page Details

• URLs: If possible, include your primary keyword in the page URL (e.g., yourdomain.com/best-coffee-maker-guide).

• Meta Descriptions: Add your main keyword cluster here — while it doesn’t directly affect rankings, it can improve your click-through rate.

• Alt Text: Use keyword-rich but natural descriptions for your images.

⚠️ Don’t change URLs on older pages with backlinks — this can harm your SEO unless you set up a 301 redirect correctly.

Step 5: Outperform Your Competitors

This is where you take things to the next level. Search your target keyword on Google and study the top three results. Look for gaps:

• Outdated info

• Missing visuals or examples

• Short or thin content

• Poor formatting

Then, make your version objectively better:

• Add fresh 2025 data

• Use clear headings and visuals

• Include FAQs and expert tips

• Go deeper with explanations and examples

📘 Learn more about content optimization strategies in our Online Marketing Courses for Small Business .

Step 6: Reindex and Track Your Progress

After optimizing your page, go back to Google Search Console and request indexing. This alerts Google that your content has changed.

Track progress not just for your main keyword but for your entire cluster — often, you’ll start ranking for new terms you never targeted directly.

For accurate keyword tracking, tools like Ahrefs  or SEMrush  can be useful, but free tools like Google Search Console and Ubersuggest are more than enough for most small businesses.

Step 7: Troubleshooting When Rankings Stall

If your rankings don’t improve after 4–6 weeks, run this quick checklist:

1. Page Speed: Use Google PageSpeed Insights  to test mobile performance.

2. Internal Linking: Link to your optimized page from 3–5 related pages on your site.

3. Indexing Issues: Check Search Console for crawl or indexing errors.

4. Backlinks: Consider building relevant backlinks through directories, partnerships, or guest posts.

For backlink-building inspiration, check out our post: How to Get Backlinks (Free Strategies) .

Recommended SEO Tools

You don’t need expensive software — most of the best tools are free:

•  Google Search Console – Keyword and performance data

•  Ubersuggest – Competitor keyword research

• ChatGPT – For content gap analysis and SEO prompt ideas

• Yoast SEO or RankMath – For on-page optimization in WordPress

Final Thoughts: Focus on Optimization, Not Volume

Too many business owners waste time producing endless new content that never ranks. Instead, optimize what you already have — it’s faster, smarter, and produces better results.

If you want step-by-step guidance tailored for your business, explore our Small Business Digital Marketing Courses .

At 20 Minute Marketing, we’re passionate about helping Australian small businesses grow their online presence — even if you only have 20 minutes a day to spare.

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• How to Get Backlinks (Free Strategies) 

• Marketing Classes for Small Business Owners 

• Online Marketing Courses for Small Business