Privacy Policy
Your privacy is important to us, and so is being transparent about how we collect, use, and share information about you.
Last updated: 11 August 2026
This Privacy Policy applies to all services provided by 20 Minute Marketing, including our website, our online courses, and our browser extensions, and outlines how we manage and protect your personal information. We are committed to protecting the privacy of your personal information and handling it in a responsible manner in accordance with the Australian Privacy Principles (APPs) as set out in the Privacy Act 1988 (Cth).
What Personal Information We Collect
We collect personal information that is reasonably necessary for us to provide our services, which includes your access to and purchase of our online courses.
The types of personal information we may collect from you include:
-
Your full name
-
Your email address
-
Your address
-
Your phone number
-
Your payment details
How We Collect Your Information
We collect personal information directly from you when you interact with our website, such as when you purchase a course, create an account, or subscribe to our mailing list. We do not collect sensitive information, such as health information or political opinions.
Our browser extensions do not collect personal information at all. See Our Browser Extension (SEO Lens) below for details.
The Purpose of Collection
We collect your personal information to:
-
Process and fulfill your course purchases.
-
Provide you with access to our online course content.
-
Communicate with you regarding your purchase, account, and course updates.
-
Manage and improve the services we offer.
-
Comply with our legal obligations.
Tracking Technologies and Cookies
We use various technologies, such as cookies, pixels (e.g., Meta Pixel, TikTok Pixel), and Google Tag Manager, to track website usage and gather information for marketing purposes. These tools help us:
-
Measure the effectiveness of our advertising campaigns.
-
Understand how visitors interact with our website.
-
Provide personalized content and advertisements.
-
Create custom audiences for marketing.
Most web browsers are set to accept cookies by default, but you can usually modify your browser settings to decline cookies if you prefer. Please note that disabling cookies may affect the functionality of our website.
These technologies apply to our website only. Our browser extension does not use cookies, pixels, analytics, or any other tracking technology.
Our Browser Extension (SEO Lens)
We publish a free browser extension called 20 Minute Marketing SEO Lens through the Chrome Web Store. This section explains exactly how it handles information, and applies in addition to the rest of this Privacy Policy.
What the extension does
When you click the SEO Lens icon, the extension reads the publicly available code of the web page you are currently viewing and shows it back to you in the extension window. That includes elements such as the page title, meta description, headings, links, image alt text, structured data, and which marketing or analytics tags the page is running.
The extension also includes an optional weekly marketing tip, delivered as a browser notification. This is explained under Weekly tips and notifications below.
What we collect
Nothing. To be specific:
-
SEO Lens does not collect, store, or transmit any personal information.
-
It does not send the content of the page, the web address of the page, or any other data to us or to any third party.
-
It has no server and no database. All processing happens locally on your own device, and the results are discarded when you close the extension window.
-
It does not read a page until you click the extension icon, and it reads only the tab you are actively viewing.
-
It does not record your browsing history, and it does not use cookies, analytics, or advertising tags.
-
We do not sell or transfer any user data, because we do not collect any.
What is stored on your device
The extension saves two small settings in your browser's own local storage so it can remember your preferences between sessions:
-
Whether you have the weekly tip turned on or off.
-
Which week's tip was last shown, so the same tip is not delivered twice.
Neither of these is personal information, neither leaves your device, and we cannot see either of them. Uninstalling the extension removes them.
Weekly tips and notifications
SEO Lens includes a set of short marketing tips written by us. If the feature is switched on, your browser displays one tip as a notification each Tuesday morning, in your own local time.
-
All of the tips are bundled inside the extension itself. Nothing is downloaded from us, and no request is made to our servers to deliver them.
-
We are not notified when a tip is shown, and we cannot tell whether you opened it, ignored it, or turned the feature off.
-
The scheduling happens entirely inside your browser using its built-in alarm and notification features.
-
You can switch the tips off at any time from the Tip tab inside the extension, or turn off notifications for the extension in your browser settings.
-
If you click a tip, your browser opens a page on our website. Ordinary website tracking applies from that point, as described in the Tracking Technologies and Cookies section above.
Permissions the extension requests
When you install SEO Lens, your browser will list the permissions it uses, including a notice that the extension can display notifications. Here is what each one is for:
-
activeTab — allows the extension to access the tab you are viewing at the moment you click the icon, and only at that moment.
-
scripting — allows the extension to read the page's existing code so it can display the on-page elements listed above. It does not change the page.
-
notifications — allows your browser to display the weekly tip. This is the permission behind the "display notifications" message shown at install. It is used for the weekly tip only, and for nothing else.
-
alarms — allows the extension to schedule the weekly tip for Tuesday morning. It does not run in the background at any other time.
-
storage — allows the extension to remember your tip preference on your own device, as described above.
Links to third-party tools
The extension includes shortcut links to third-party testing tools, currently Google PageSpeed Insights and the Google Rich Results Test. If you choose to click one of these links, the web address of the page you were inspecting is passed to that tool as part of the link so it can run its test. Those tools are operated by Google and their own privacy policies apply. We receive no information about this.
Limited use
Our use of information received through the extension complies with the Chrome Web Store User Data Policy, including its Limited Use requirements.
Questions about the extension
Email [email protected] and we will respond within a reasonable timeframe.
Disclosure of Your Personal Information
We will not disclose your personal information to any third parties except as required to provide our services. Your details are shared only with the following trusted third-party providers:
-
Payment Providers: To securely process your financial transactions.
-
Course Software Provider: To provide you with access to the course content and manage your progress.
As these providers may be located outside of Australia, your personal information may be transferred to and stored in countries with different privacy laws.
Your personal information will not be shared with any other third parties without your explicit consent. We will also not sell or rent your personal information to any third party.
Marketing Communications
From time to time, we may send you marketing communications. You can unsubscribe from these communications at any time by clicking the unsubscribe link in the email or by contacting us at [email protected]
Data Quality and Security
We take reasonable steps to ensure the personal information we collect and use is accurate, complete, and up-to-date. We also take all reasonable precautions to protect the personal information we hold from misuse, loss, unauthorized access, modification, or disclosure.
Accessing and Correcting Your Information
You have a right to request access to the personal information we hold about you. You may also request that we correct any personal information that is inaccurate, incomplete, or out-of-date.
To request access to or correction of your information, please contact us at [email protected]. We will respond to your request within a reasonable timeframe.
How to Make a Complaint
If you believe we have breached the Australian Privacy Principles, you can make a formal complaint to us by contacting [email protected]. We will promptly acknowledge your complaint and will work with you to resolve it.
If you are not satisfied with our response, you can make a complaint to the Office of the Australian Information Commissioner (OAIC). The OAIC can be contacted by phone on 1300 363 992 or through their website at www.oaic.gov.au.
Changes to This Policy
We may update this Privacy Policy from time to time. The current version is always published at https://www.20minutemarketing.com.au/privacy-policy and the date it was last changed is shown at the top of this page.
Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:
20 Minute Marketing