The "20-Minute" Marketing System: Building a 12-Month Strategy

Most small business owners are "accidental marketers." You started your business because you're an expert in your craft—not because you wanted to spend 4 hours a day on TikTok. The key to a successful digital marketing course for small business owners isn't adding more to your plate; it's about building a self-sustaining system.

The Myth of the "Full-Time" Marketer

You don't need a full-time marketing department to see 7-figure results. You need a Digital Marketing Backbone.

In our Digital Marketing Course Essentials, we show you how to build a 52-week content calendar in a single afternoon. By leveraging Predictive Analytics (as discussed in Salesforce's 2026 Marketing Report), you can see which days of the week your customers are most likely to buy, allowing you to automate your most important sales messages in advance.

Productivity and the "Batching" Method

The secret to marketing consistency is "batching." Instead of trying to think of something to post every morning, we teach you how to dedicate one hour a month to creating all your core assets. This "set it and forget it" approach is the only way for a busy business owner to maintain a professional online presence without burning out.

Research from Social Media Examiner shows that consistent, scheduled content performs 50% better than sporadic, "real-time" posts for B2B and service-based businesses.

"Pyjama Marketing": Working ON Your Business, Not IN It

We believe in "Pyjama Marketing." You're busy running the show during the day. Our lessons are designed to be consumed in 20-minute chunks at night, providing you with high-impact, actionable steps that you can hand off to an assistant or automate with AI tools the next morning.

Building Trust Through Community, Not Ads

In 2026, consumers are "ad-blind." They trust people, not brands. This is why our digital marketing course for small business owners places such a high emphasis on community-led growth.

Once you have identified your ideal customer, you can use our marketing advice blog to learn how to stop the scroll and turn casual followers into repeat clientele. By measuring your analytics rather than guessing, you ensure that every minute spent on your marketing contributes directly to your bottom line.

Reclaiming Your Time with Automation

Automation isn't about being robotic; it's about being efficient. From automated email welcome sequences to SMS appointment reminders, we show you how to build a "customer journey" that runs without your manual intervention. This allows you to focus on high-level strategy and business growth rather than the minutiae of day-to-day posting.

By the end of our Essentials Digital Marketing Course, you won't just have a better website or a better Instagram—you'll have a better business.