20+ Years of Marketing Advice That Will Make You More Money

After over 20 years in marketing, building and selling multiple companies, and working with hundreds of Australian small businesses, these are the fundamental principles that actually generate revenue.

This isn't theory. This is what works.

 

Principle #1: Start With Low Prices (Or Even Free)

The reason to start low or free is simple: it's easier to go up than come down. In the beginning, you want flow through the system.

Why This Works

When you start a new product, service, or business division, you're not that good yet. Your ego might convince you otherwise, but imagine yourself two years from now—that version will be dramatically better.

Give that future version of yourself a running start by beginning free now and building momentum.

Three Real Examples

Example 1: Starting an online personal training business

The very first business started 20+ years ago was online personal training. The approach: ask clients to donate $500-$1,000 to a charity of their choice in exchange for 12 weeks of training.

Why it worked:

• Didn't feel weird asking (it was for charity)
• Clients were invested (they paid something)
• Built initial case studies
• After 12 weeks, many clients continued at full price

Example 2: Gym consulting services

When starting gym turnaround services, the offer was: "I only make money if I make sales, and I'll front all the marketing costs."

Zero risk for gym owners. This allowed testing the system in 30+ markets, which eventually led to licensing that system to 5,000+ locations.

Example 3: Software company launch

When launching new software, the approach was clear: "I need case studies, testimonials, and success stories."

Free customers were offered in exchange for:

• Detailed feedback
• Public testimonials (if results were good)
• Referrals (if satisfied)

The Four Ways Free Customers Make You Money

1. They become paying customers - After the free period, if you do a good job
2. They refer other customers - Make this contingent on doing great work
3. They leave testimonials - Use these to advertise and get more customers
4. They provide feedback - "Tell me how I can make this better"

The easiest test: Do they actually stay and pay afterwards?

The Tactical Transition From Free to Premium

After your first test batch (10-20 people), increase by 20% every five customers:

• First 10-20: Free (building case studies)
• Next 5: $1,000
• Next 5: $1,200
• Next 5: $1,500
• Keep going up 20% until conversion rate × price = lower total revenue

This finds your sweet spot: maximum units sold at the highest price the market will bear.

Create flow, monetize flow, then add friction. Get water running through the machine first to see where it breaks.

At 20 Minute Marketing, our small business digital marketing course teaches this exact progression—how to test pricing, gather case studies, and scale profitably without burning your reputation or your budget.

 

Principle #2: More, Better, New (In That Order)

This is the framework for scaling advertising and marketing in any niche.

More Is Almost Always the Answer

When starting out, volume solves most problems.

Real example: A successful creator was asked, "How can I make my content better?"

His response: He pulled up profiles across LinkedIn, Instagram, and YouTube. He was posting 5x daily on LinkedIn while the other person posted weekly. He posted 2x daily on Instagram while they posted once weekly. He did 10x the volume.

His advice: "You don't need to make your content better. You're not making anything."

The paid ads example: A chiropractor agency doing $2 million annually claimed they'd "saturated Facebook."

Response: "This is a $10 billion industry. You're spending $40,000 monthly. All chiropractor-focused agencies combined probably spend $4 million monthly. That's your opportunity."

If you can outcompete them—better service, longer customer lifetime value—you can outspend them and price them out of the market.

Volume negates luck. If you don't want to rely on one or two ads being amazing, make more ads.

Real numbers: When trying to scale significantly, producing 35 new ads per week was standard. Not 5 per month. Not 15 per month. Thirty-five per week.

When to Shift to Better

Once "more" yields diminishing returns, focus on "better."

The calculation: If you have 10 salespeople, adding an 11th is only a 10% increase. But if you can increase the entire team's throughput by 20-25% through optimization (better headlines, improved CTAs, refined processes), that's better return on effort.

In the beginning: Blow as much volume through as possible (create flow).

Once you're bigger: Optimization delivers better ROI than incremental volume (monetize flow, add friction).

When to Try New

Only try something new when:

• You can't do more (clear constraint)
• You can't do better (optimized to the limit)
• Current channels are truly saturated

Example: A local gym spending $10,000 monthly reaching everyone in their radius multiple times weekly on Facebook. That's saturated. Now try Google Ads, YouTube ads, direct mail, radio.

Critical mindset: The cost of change is guaranteed. The return on something new is not.

Most entrepreneurs want to spend 80% of time on new things. They should spend 90% on more and better of what's already working.

The Test for New Channels

Would you invest half a year's profits to double your business in 12 months? Most would say yes.

But entrepreneurs spend one month's ad budget on a new channel, see it doesn't work immediately, and quit.

Reality: It takes 3-6-12 months to see ROI on new channels.

Mark progress, not dollars:

• Are we getting clicks?
• Are we getting opt-ins?
• Are the opt-ins the right people?
• Can we get them on the phone/in person?
• Can we convert them?

Walk the dollar over the bridge until it comes out the other side.

 

Principle #3: Optimize Front-to-Back (The 80/20 of Marketing)

David Ogilvy famously said: "After you've written your headline, you've spent 80 cents of your advertising dollar."

He knew 80% of people won't read past the headline. So he spent 80% of his effort on those first few words.

The First 5 Seconds Are Everything

Real story: A marketer spent $250,000 on an infomercial featuring a Larry King interview. Nothing came back.

He analyzed his top-performing historical ads and realized: the hook was wrong.

He flew Larry King back out, paid him again, set up the entire set again, and re-recorded just the first 30 seconds.

Reran the infomercial with the new opening: $100 million in sales.

That's why the first 5 seconds matter so much.

The Proportional Effort Rule

If you have one hour to create an ad:

• Spend 55 minutes on the first 5 seconds
• Spend 5 minutes on everything after

Content creator example: A creator with 15 million subscribers copied another creator's video concept. The copy got 3x more views (30 million vs. 10 million).

When analyzed by a creator with hundreds of millions of subscribers, he watched 5 seconds and stopped: "You didn't confirm the thumbnail. The headline and first 5 seconds weren't aligned. I don't need to see more."

Weeks of work, 20-page production brief—all undone by missing the first 5 seconds.

Recent Portfolio Company Example

Changed only the headline on a landing page. Nothing else.

Result: 62% increase in booking rate.

Same opt-in rate, but 62% more people booked calls simply because of how the headline framed what they were about to consume.

How to Actually Do This

Assume your audience:

• Has no idea who you are
• Is in a rush
• Has a third-grade education
• Is on mobile

Clear beats clever. Deletion beats explanation.

Use a reading level calculator. Get your copy to third-grade level. You're not attracting dumber people—you're making it accessible to everyone. Smart people use less brain power on simple language.

30% of people can barely read. Meet them where they're at.

The Hook Creation Process

Create 50 hooks before recording:

• 40 hooks (80%): Variations of what's worked before
• 10 hooks (20%): New creative ideas

Then have 3-5 "meat" pieces (the middle content) and 1-3 CTAs (calls-to-action).

Why this seems boring: Because it is. But it works.

Test new hooks against controls. When new ones win, they become the new control to beat.

The Collage Process (Squeezing Winners)

When you have a mega-winner ad, squeeze every drop out of it.

10 ways to multiply a winning ad:

1. Change background colors
2. Add different props
3. Re-record it (same script, different shirt)
4. Reorder the content
5. Add visual filters (black & white, sepia, high/low contrast)
6. Add visual effects
7. Change fonts and captions
8. Change pacing/speed (1.2x, 1.5x, slow-mo sections)
9. Add music
10. Use the same hook with different middle content

Take one winner and create 10-100 variations. This is where massive ROI comes from.

Our online marketing course for small business includes the complete ad creation framework with hook templates, testing methodologies, and the collage process for Australian businesses.

 

Principle #4: LTV to CAC Is the Only Metric That Matters

If you could only know one metric about a business, it should be the LTV to CAC ratio.

LTV (Lifetime Value): Total gross profit from a customer over their lifetime CAC (Customer Acquisition Cost): All-in cost (sales, marketing, software) to get one paying customer

Why This Matters More Than Anything

Example: A bow manufacturing business doing $20-30 million annually wanted to start Google Ads.

Question: "What's a good lead cost?"

Answer: "Irrelevant. It depends on your gross profit."

The math:

• Average bow gross profit: $500
• Lead cost: $20
• Conversion rate: 1 in 5 leads buy
• CAC: $100 (5 leads × $20)
• LTV to CAC: 5:1

Is $20 a good lead cost? Yes, at 5:1 ROI.

If lead cost was $10 with same conversion: 10:1 ROI. Even better.

The Formula That Determines Everything

LTV to CAC ratio = How much money it costs you to make money.

This is the foundational economic unit of any business.

Rule of thumb: Minimum 3:1 ratio (LTV to CAC).

Reality: Most businesses should aim for 5:1 or higher for sustainable scaling.

The Starbucks Example

Starbucks makes approximately $14,000 in LTV per customer.

They could spend $500 to acquire a customer and still have 28:1 ROI. That's why they've scaled to thousands of locations.

Where Crazy Money Comes From

All significant wealth has come from crazy LTV to CAC ratios:

• Minimum: 30:1
• Often: 100:1 to 200:1

These windows don't last forever. When you have one, pour gasoline on that fire.

The scaling indicator: If you're getting 100:1 at $1,000 daily spend, you can probably scale to $100,000 daily and still get 5:1.

The bigger the initial ratio, the more room you have to scale profitably.

How to Calculate Your LTV

Simple method:

1. Look at all customers from the last 12 months
2. Calculate total gross profit (revenue minus cost of goods sold)
3. Divide gross profit by number of customers

This underestimates LTV (especially for recurring revenue), but it's safer to underestimate than overestimate.

The 30-Day Payback Rule

Whatever you spend to acquire a customer, try to collect that back within 30 days.

Example: Sell something for $10/month. Customers stay 10 months. 100% gross margins = $100 LTV.

Want to get that $10 CAC back in 30 days. Sometimes this means adding a one-time upsell upfront to offset acquisition costs.

Remainder of customer relationship becomes pure profit.

 

Principle #5: The Only Four Ways to Advertise

There are only four ways to let people know about your stuff:

The framework:

• One-to-one vs. One-to-many
• People who know you vs. Strangers

Cross these and you get:

1. Warm outreach (one-to-one, people who know you)
2. Cold outreach (one-to-one, strangers)
3. Content (one-to-many, people who know you)
4. Ads (one-to-many, strangers)

That's it. If you're not spending your day doing one of these four things, you're not advertising. You're not marketing.

The Conference Reality Check

At a recent conference, asked gym owners (most doing $500K-$3M annually): "Who spends the first four hours of their day promoting their business?"

Zero hands raised.

That's why they're small.

The Four-Hour Rule

If you're making under $1-3 million annually, dedicate the first four hours of your day to promoting.

Wake up early if needed. Stay up late if needed. But get four hours of promotion done.

You must force the business to grow. It won't happen automatically.

 

Principle #6: State Facts and Tell the Truth

Make clickbait titles that happen to be true.

The mindset shift: Most businesses don't track results because if they don't track, they can't be proven to deliver bad results.

The solution: Start tracking. Measurement as intervention actually improves results before you even try to optimize.

Why Tracking Matters

If you track your results and they improve, you can state facts and tell the truth with compelling statistics.

Real example: The gym consulting program that's never been dethroned in that space still has better stats than anyone else:

• Average gym after 12 months: $100,000+ in added profit
• Bottom 20%: $40,000 in additional revenue (basically broke even)

That's substantiated, not unsubstantiated claims.

The Four Variables of Presenting Data

1. Percentage of people (who)
2. Achieve X outcome (what)
3. In Y time or after X attempts (when/frequency)
4. Under Z conditions (context)

Example: "Average gym owner makes an extra $100,000 per year in profit after their first 12 months in the program."

Fewer conditions = more compelling. Don't add unnecessary qualifiers that weaken the claim.

 

Principle #7: Say What Only You Can Say

Show what only you can show.

How I vs. How To

Don't tell people what to do. Talk about what you did.

The two-step content formula:

1. Do epic stuff
2. Talk about what you did

You can out-outcome people or outwork them.

Outworking comes first (anyone can do it). Outcoming follows (much shorter headline).

Example Progression

"I wrote two books" (outworking—anyone could do it).

After books sell well: "I wrote two books that sold over a million copies" (outcoming—result-based).

The key: Most people want to say epic stuff having done none of it.

Value Per Second (Not Seconds of Value)

Everyone has access to infinite information. Giving "more stuff" isn't valuable.

What matters: Compressing tremendous value into tight packages.

"I spent 20 hours making a summary of this book. You can read it in 10 minutes."

That's a deal on time. That's valuable.

This video compresses 20+ years into less than the time it took to live those 20 years. That's the value proposition.

How to Do This Tactically

Agency example: Don't just say "I'll get you leads."

Get on a sales call and play a recording of a real lead you got for a client. Let them hear it.

"Listen to this call. Could you take 50 of these a month?"

Far more compelling than promises.

Software example: Do a live demo on the call.

"Send me a video you have. Let me show you what our software does." Click, click, click. "How long does that normally take you? Watch me do it in 30 seconds."

Service example: A door-to-door cleaning product salesman had a stain on gym turf (impossible to remove). He poured his product on it, scrubbed for 60 seconds, and it came out.

Sold $100 of cleaning supplies immediately. No "will this work?" question—it was demonstrated in front of the prospect.

 

Principle #8: When (And How) to Expand Your Market

There are five ways to expand, but most businesses need to go narrower, not broader.

The Five Ways to Expand

Using a pyramid model (narrow at top, wide at bottom):

1. Up-market: Higher-value customers (fewer, but worth more)
2. Down-market: Lower-value customers (more volume, lower price)
3. Adjacent: Similar avatar, different business model
4. Narrower: More specific niche within current market
5. Broader: Wider market beyond current niche

The Default Move: Go Narrower

Real example: $2 million/year coaching agency for "coaches."

Claim: "I've saturated the market."

Reality check: "How many coach-coaching agencies exist?"

"Zillions."

"Then you just need to be better. If you were the best, you'd get all their market share."

The Gym Launch Niche Example

Most people know it as a "gym company," but here's how niche it really was:

Did NOT work with:

• Personal trainers (for first 4-5 years)
• Big box facilities ($10-70/month memberships)
• Yoga studios
• Spin studios
• Pilates studios

DID work with:

• Micro gyms
• Before/after transformation focus
• Weight loss specific
• Fitness and weights combinations

A niche of a niche of a niche—still generates $30+ million annually.

The Vista Private Equity Method

Vista Equity Partners (100+ billion dollar private equity firm) gets crazy returns with one principle:

"We know the company's customers better than they do."

Their process:

1. Analyze all customer data
2. Identify top 20% (by revenue/LTV)
3. Stop serving the bottom 80%
4. Expand the top 20% to become 100% of the business

Result: Same size business, 5x the revenue, even higher profit.

How to Do This For Your Business

The exercise:

1. List all your customers
2. Identify the top 20% (highest LTV, easiest to serve, best results)
3. Find commonalities:
   • Psychographics: What do they think?
   • Geographics: Where do they live?
   • Demographics: What do they look like?
   • Actions: What did they do to get results?
4. Eliminate variables until you have 2-3 that cluster your best customers
5. Only sell to those people going forward

What happens: Your LTV skyrockets, so your CAC capacity increases, enabling scale.

Two Agency Examples

Agency #1: Generalist (anyone who knocked)

Top customers: IT companies (8% of customer base, massively more profitable)

Recommendation: "Only sell to IT companies from now on."

Response: "Oh my God, that would be a breeze."

Within 1-2 years, the business transforms into something productized, efficient, and enjoyable.

Agency #2: Professional services agency

Top customers: Family law attorneys (specifically divorce attorneys)

Recommendation: "Only sell to divorce attorneys."

That's a multi-billion dollar industry. No reason you can't do $100-200 million annually serving only them.

The Ego Trap

Most entrepreneurs add avatars because they think it's necessary to grow.

The truth: Better creates bigger. Bigger creates bloat.

The focus: Get better at serving one avatar. Growth follows as an outcome.

You get far more leverage doing the same thing 100 times than doing 100 things one time.

At 20 Minute Marketing, our small business digital marketing training teaches you how to identify your most valuable customer segment and build systems specifically for them—not chase every possible customer and dilute your effectiveness.

 

Principle #9: Provide Value (The Value Equation)

Everyone says "provide value," but what does that actually mean?

The Four Elements of Value

1. Dream Outcome (what they actually want)

Example: "Get in shape" vs. "Make a million dollars"

For most men, making money is more valuable than getting in shape. The relative outcome dictates pricing.

B2B offers are generally higher ticket because of this (though the market is smaller—~9% of people are business owners).

2. Perceived Likelihood of Achievement (Risk)

Two surgeons offer the same procedure:

• Surgeon A: First day out of medical school
• Surgeon B: 10,000 surgeries performed

You'd pay Surgeon B significantly more despite identical outcomes, because perceived likelihood is higher and risk is lower.

3. Time Delay (Speed)

Liposuction: Purchase → sleep → wake up thin (very condensed time)

Diet and exercise: Months/years of effort

The faster it is, the more valuable it is.

4. Effort & Sacrifice (Ease)

How easy can you make it? Push-button simple has tremendous value.

The Formula

Maximum value:

• Something they actually want
• Risk-free
• Immediate results
• Effortless

How to Apply This

Ask: What does my customer want to accomplish or avoid?

Toward good stuff: Help them get there faster, easier, risk-free

Away from bad stuff: Help them avoid it faster, easier, risk-free

Every piece of content, every lead magnet, every product should be useful by addressing these four factors.

Finding Problems to Solve

1. Customer comments: Comments on your content create more content (endless loop)

2. Implementation friction: What do customers struggle with when using your product/service?

Problems never end. People never stop complaining. As long as humanity exists, you'll have problems to solve.

 

Principle #10: Give Away the Secrets, Sell the Implementation

Make your free stuff better than their paid stuff.

The Mindset

If you give away something for free but you'd be willing to charge $100, $1,000, or $10,000 for it, people will recognize that value.

What happens:

• Increases likelihood of consumption
• Increases likelihood of purchase
• Uses results in advance as approximation of results after purchase

Why This Works

A lead magnet or free content is a complete solution to a very narrow problem.

When you give away all the secrets, people who want help with implementation will hire you.

This allows you to:

• Provide value to the masses
• Build your brand
• Let people experience your expertise
• Demonstrate competence before purchase

The $1M from 5,800 Instagram Followers

Recent example: A registered dietitian making $1 million in annual profit from only 5,800 Instagram followers.

No other platform. 100% sourced from Instagram.

Engagement wasn't crazy:

• 1-10 comments per post
• 10-30 likes per post

The niche: How registered dietitians can more accurately bill insurance to make more money.

Content: Incredibly specific cheat sheets on billing different insurance companies, codes to use, processes to follow.

Selling:

• 5-10 cheat sheets daily at $99 each
• 2-3 high-ticket clients weekly for her association

The lesson: Tiny audience, massive revenue, hyper-narrow niche.

When Content Is "Too Complex"

A friend runs a 9-figure marketing company. His personal brand content gets minimal engagement because it's super in-depth SEO content with charts, graphs, and data.

His lead quality? Fortune 100 and Fortune 500 CEOs and executives saying, "You obviously know this stuff. Can we just hire you?"

His strategy: Give away everything. Make it so complex that people realize it's too much work and just hire him instead.

The Three Steps

1. Give away your best stuff. All of it. If you have a low-ticket thing and a high-ticket thing, give away the low-ticket thing too.

2. Heavy follow-up and CTAs. Within the free content, have clear calls-to-action and follow up with qualified leads.

3. Frame the CTA around personalization, not "more." Don't say "Want more stuff like this?" Say "Want me to help apply this to your business/life/situation?"

Personalization is significantly more valuable than more information.

The 99% Rule

99% of people who consume your free content will never buy from you.

That means your reputation is made by the 99%, not the 1%.

If you want to improve marketplace reputation, make sure your free stuff is exceptional. (Also make sure your paid stuff is exceptional.)

The Down-Sell Question

Many businesses have down-sells (lower-priced options for people who can't afford the main thing).

The math: If 10% of sales calls down-sell to something 1/10th the price, it changes revenue by 1%.

Better strategy: Give that thing away to hundreds of people for free because:

• Way more people will consume it (cost = $0)
• Higher percentage will buy your main thing
• Creates more qualified customers through better messaging

This allows going up-market or narrower while still serving the broader audience with free resources.

 

Principle #11: All Advertising Works (It's Just Efficiency)

"Facebook ads don't work for us."
"Google ads don't work for us."
"TikTok ads don't work for us."
"Content doesn't work for us."

Wrong framing.

Right framing: "I don't know how to make [channel] work for us."

The Fundamental Truth

If you have a qualified person on the other side and you make an offer that solves a key problem, you can make money. Period.

The issue is efficiency.

Optimize Front-to-Back, Build Back-to-Front

Front-to-back optimization: How to get better CAC (cost to acquire customer)

Back-to-front building: How much you make per customer (LTV) determines how much you can spend on the front

The magic: Be exceptional at lowering CAC AND increasing LTV. That's where huge arbitrage (and stupid money) comes from.

The Billion-Dollar Meal Example

If you sold meals for $10, cost $9 to deliver = $1 gross profit per meal.

Average customer buys 5 weeks of meals = $50 lifetime gross profit.

Ideal CAC: $15 or less (3:1 ratio minimum).

The $50 Million Celebrity Example

Calculated cost to become an A-list celebrity: approximately $50 million.

How? Analyzed unknown actors who became stars of big Marvel films. Divided marketing budgets by number of characters.

With $50 million, you can reach massive portions of markets.

The point: If you sold something for $1 billion, you could spend $50 million and still get 20:1 ROI.

Conclusion: The constraints on your advertising aren't the channels. They're:

1. How much you make per customer (LTV)
2. How good you are at the advertising itself

The Five Levels of Awareness (Eugene Schwartz)

Your ads need to match the awareness level of your audience:

1. Unaware: No idea the problem exists

2. Problem Aware: Knows they have a problem ("Do you have trouble sleeping?")

3. Solution Aware: Knows solutions exist ("Have you tried melatonin? Sleep aids?")

4. Product Aware: Knows your product category ("Have you tried [your product type]?")

5. Most Aware: Past/existing customers

Why You Can't Scale

The problem: Your ads aren't good enough to reach the next level of awareness.

Most small advertisers get returns marketing to Most Aware (existing customers, email list).

To scale 10-100x: You need to reach Problem Aware and even Unaware audiences.

The watermelon slice analogy:

At the tip (Most Aware), there are lots of seeds (potential buyers) densely packed.

As you go down the slice (to less aware), there are fewer seeds but exponentially more area.

You need the same amount of ad spend to reach all those eyeballs, but lower density of buyers.

The result: You might go from 20:1 LTV:CAC (Most Aware) to 5:1 or 3:1 at scale (Unaware), but you're at 100x the spend.

Absolute return is massively higher even though relative return is lower.

The Golf Course Metaphor

If you can only putt, you only make 6-inch putts.

If you learn to drive, hit a 3-iron, hit a wedge, you can make shots from anywhere on the course.

Each level of awareness = another club in your bag. The more clubs you master, the more shots you can make.

 

Principle #12: We Need to Be Reminded More Than We Need to Be Taught

Your mom was right: "The news never changes, just the names."

There's always a war, a murder, a car accident. The story doesn't change. Only the names.

The same applies to content.

The Human Condition hasn't changed for thousands of years. There is no new content. The older the problem, the older the solution.

Why Repetition Works

People follow pages to be reminded, not taught.

Philosophy pages repost Epictetus quotes. People have read them before. They want to keep the wisdom top of mind.

Your audience follows you for the same reason: They want reminders of what matters.

Getting taught is harder than being reminded, but they're equally valuable if it changes behavior.

The Friends Show Phenomenon

Friends is watched more now (in reruns) than it was years ago.

People rewatch because:

• Nostalgia
• They know they liked it
• They know how it ends

You can make the same content again because:

• Your existing audience doesn't mind being reminded
• Your new audience has never seen it

How to Create Variety Around Core Concepts

Instead of chasing trends and news, talk about your news (what's happening in your business/life).

Tell the same story, different names:

• Story about a mother and daughter
• Story about a father and son
• Story about a military vet
• Story about a small business owner

Same lesson, different avatars, reaches different people within your market.

Formats, Mediums, and Contexts

Take one concept (like the Value Equation) and present it in:

Formats:

• Written (book chapter)
• Audio (podcast)
• Video (YouTube)
• Course (structured lessons)
• Whiteboard explanation
• Infographic

Mediums:

• Blog post
• Email series
• Social media posts
• Presentation slides
• Workshop

Contexts:

• Applied to services
• Applied to education
• Applied to physical products
• Applied to software
• Applied to different industries

The core concept is the same. The presentation is different.

 

The Henry Ford Story

Henry Ford walked past his marketing director's office daily for three months. Finally, he said, "When are we going to stop running this ad? I'm so sick of it."

The marketing director replied: "We haven't even started running it yet."

The lesson: You get sick of your content long before your audience even remembers your name.

We assume everyone consumes every piece of content we create. They don't.

Putting out 50+ pieces daily, grateful if someone watches one weekly.

You need significantly more volume because you're trying to catch one person on that one day when they're ready to pay attention.

 

The Mission

The mission at 20 Minute Marketing is to make real business education accessible for Australian small businesses.

If this guide compressed 20+ years into a few hours of reading and saved you from making the same mistakes, share it with another business owner who could benefit.

---

*Ready to implement these 20+ years of marketing principles in your business? Explore our small business digital marketing courses