Your business deserves more than just an online presence; it deserves to dominate. The Deluxe Course is the most comprehensive, step-by-step guide for any small business owner ready to go from guessing to expert. We go beyond the basics, diving deep into advanced strategies, powerful tools, and modern tactics that will give you an undeniable edge over the competition. This isn't just about digital marketing; it's about building a scalable, profitable, and automated system for growth. Stop paying agencies and start building your own empire.

This course is delivered as a structured two-year journey, designed to make your learning manageable and consistent. A new course module will be made available to you every two weeks.

Your Digital Marketing Mastery: A Phased Approach

The Deluxe Course is your strategic roadmap to building a marketing engine that doesn't just work—it dominates. This is a comprehensive, phased journey from foundational knowledge to advanced, automated systems, designed to help you build your own marketing empire.

Phase 1: Strategise Your Success

This isn't about guesswork; it's about a strategic foundation. In this phase, you'll go beyond basic branding to deeply understand your market, your customers, and your unique place within the digital world. You will learn to think like a marketing expert from day one.

• Comparing Traditional & Digital Sales Funnels
• Ignite Your Online Presence
• Attracting Dream Customers
• Buyer Personas & Customer Avatars
• Build your Branding Framework
• Competitor Research to steal Market Share
• Small Business Branding - You are Your Brand!

Phase 2: Master Your Digital Hub

Your website is your most valuable asset. This phase is dedicated to transforming your site from a simple online brochure into a high-performing digital backbone. You will learn to design, optimize, and manage a professional online hub that captivates visitors and generates leads on autopilot.

• Digital Marketing Technology Platforms
• Website Design Basics
• Websites - Your Digital Marketing Backbone
• Web Design Principles
• What are Lead Capture Pages?
• Website Management and Upkeep
• CRM for Small Business: From Scattered Notes to Strategic Growth

Phase 3: Dominate Local & Organic Search

Get found by the right people, exactly when they are looking for you. This phase reveals the secrets to dominating local searches and leveraging powerful free tools from Google and Bing to become an authority in your area. You'll move from being one of many to the number-one choice.

• Set up your Google Account
• Google Business Profile: Your Free Ticket to Local Visibility
• Google Maps for Business
• The Importance of Online Reviews
• Why you should love Bing!
• Maximising Bing Search with Webmasters
• How Google determines local ranking
• Unlocking growth with Google Analytics, Looker Studio & Tag Manager
• How do Search Engines Rank Your Pages?
• Introduction to Google Search Console
• How to conduct SEO Research & Use Free SEO Tools
• Master Internal Linking for SEO
• AI Tools for SEO & Search Engine Optimisation
• What is Answer Engine Optimisation?

Phase 4: Harness Social Power & Community

Your community is your ultimate growth engine. This phase is dedicated to building a magnetic social presence, creating a loyal following, and leveraging social platforms for tangible business growth—not just likes. You'll learn to turn followers into paying customers.

• Developing Your Social Media Strategy
• Choosing & Conquering Your Social Media Platforms
• The Difference between Social Media and Social Media Marketing
• Setting up your Business Facebook, Instagram & TikTok Pages
• Setting Up Meta Business Manager
• Crafting a Killer Social Media Bio
• Crafting the Perfect Social Media Campaign
• Mastering LinkedIn for Your Small Business
• Deep Dive into Social Media Metrics
• Sustaining a Social Community
• Social Commerce
• The importance of turnaround times in Social Media
• Organic Social Content Metrics
• Warming Social Media Leads
• Should I Buy Social Media Followers

Phase 5: Drive Direct & Profitable Outreach

This is where you turn effort into revenue. You'll move beyond organic growth to build direct, profitable relationships with your customers through automated email and SMS campaigns. You will learn to run targeted advertising that generates immediate, measurable sales.

• Introduction to Email Marketing
• Choosing the Best Email Marketing Platform
• Designing Simple, Great-Looking Emails
• Crafting Emails People Actually Open & Read
• Email Marketing Automation
• Sending the Right Email at the Right Time
• Building Your Email List
• Simple Email Nurture Journeys
• Email Marketing Analytics
• The Importance of SMS Marketing
• Crafting an SMS Campaign
• SMS List Building & Automation
• Mailchimp Autoresponse Setup
• QR Codes and URL Shorteners
• Search Engine Advertising (PPC)
• How to Build a PPC Campaign
• Free PPC Tools & Keyword Research
• Uncovering Competitor Keyword Strategies for PPC
• Google Ad Budgeting
• Display and Video Advertising
• Advanced Search Ad Analytics

Phase 6: Your Advanced Marketing Toolkit

In the final phase, you will build a sophisticated, scalable, and automated marketing system. You'll master the latest AI tools, video creation, and advanced strategies that will future-proof your business and allow you to compete with the biggest brands.

• Top 10 AI Marketing Tools
• How to Design with Canva
• 101 Free Marketing Tools
• Photo & Video Editing Tools and Creating Great Videos
• How to use CapCut to create social video
• Improve Efficiency with Work Management Tools
• What is Content Marketing & What Content Marketing Types Work
• Content Scheduling & Calendars
• Matching Content to Search Intent
• Topical & Evergreen Content
• Creating Killer Content
• Measuring Your Contents Success
• Influencer Marketing
• Grow with Comparison Sites
• Tradies Guide to Online Platforms
• Tapping into the Gig Economy
• Introduction to E-Commerce & Launching with Shopify
• Introduction to Affiliate Marketing & How Loyalty Programs Work
• Your AI Marketing Playbook
• Podcasting Basics
• The Five Pillars of Digital Marketing Success

Your All-Access Pass to a Thriving Business

You've seen the curriculum—a complete roadmap from beginner to expert, covering every single piece of the digital marketing puzzle. When you enrol in the Deluxe Course, you're embarking on a structured two-year journey designed for a manageable and consistent learning experience. A new course module will be automatically made available to you every two weeks, ensuring you build your expertise at a steady pace.

Each lesson includes a quick assessment to help you lock in the most impactful strategies. The assessments are designed to reinforce your learning, not to hold you back. Your access to the next module is automatically granted on a time-based release schedule.

Your investment is just $89 per month for a total of 24 months.

This affordable monthly fee is a small investment in the future of your business. Over two years, you will build the skills to drive your business to unstoppable growth, all at a price that won't strain your budget. Don't waste another dollar on costly agencies or strategies that don't work. Start your journey to becoming a marketing master today.