Who are these digital marketing courses designed for?

Our courses are built specifically for busy small business owners who want to grow their business online but don't have the time — or the patience — to wade through jargon-heavy training. Whether you're just starting out or looking to sharpen your existing marketing, there's a course tier for you.

Do I need any marketing experience to get started?

Not at all. Our Essentials course is designed for complete beginners, and every lesson is written in plain English — no marketing jargon, no tech speak. If you can spare 20 minutes a day, you can do this.

What topics do the digital marketing courses cover?

Our courses walk you through the key pillars of digital marketing: building your online presence, mastering Google and SEO, social media strategy, email and SMS marketing, and AI-powered tools — plus bonus guides and downloadable resources.

What's the difference between the Essentials, Deluxe, and Expert courses?

Each tier builds on the last. Essentials covers the fundamentals to get you up and running. Deluxe goes deeper with 100+ actionable lessons across branding, SEO, social media, and automation. Expert is for those ready to accelerate results with advanced strategies. You can choose the level that matches where you're at.

How much time do I need to commit each day?

Just 20 minutes. Every lesson is designed to fit into a busy schedule — before the kids wake up, during your lunch break, or after you knock off for the day. No marathon study sessions required.

How much does a digital marketing course cost?

Plans start from just $49 per month. In most cases, our students find the course pays for itself within 3–6 months through the new customers and leads they generate.

Can I go at my own pace?

Absolutely. The courses are fully online and self-paced, so you can work through the lessons whenever it suits you. Jump ahead, revisit a topic, or take a break — it's entirely up to you.

What makes 20 Minute Marketing different from other online courses?

We've packed 25+ years of experience scaling startups and billion-dollar brands into bite-sized, actionable lessons built for small business. No fluff, no filler — just practical strategies you can implement the same day, in 20 minutes or less.

How long does each marketing lesson take?

Every lesson is designed to be completed in just 20 minutes, making it perfect for busy small business owners.

Do I need a large marketing budget?

No. Our courses teach you how to put your budget to work for you effectively, rather than wasting it on agencies.

AI for Local Business Marketing: A Practical Australian Guide

ai for small business Jul 19, 2026

AI Marketing

AI for Local Business Marketing: A Practical Australian Guide

For tradies, shops, and service businesses · Updated July 2026

The short answer

Local businesses can use AI to write Google Business Profile posts, reply to reviews, create location-specific content, and answer customer FAQs faster. The biggest wins are on repetitive local tasks. Keep a human check on anything a customer sees so the tone stays genuinely local and true to your business.

Most AI marketing advice is written for online businesses selling to the whole world. If you are a plumber in Vermont, a cafe in Fitzroy, or an electrician covering the eastern suburbs, your needs are different: you serve a specific area and a local reputation is everything. Here is how AI actually helps a local business.

The best local uses for AI

Google Business Profile posts. Your Google Business Profile is the single most important thing for local visibility. AI can draft a steady stream of posts (offers, tips, updates) in seconds so the profile stays active, which Google rewards.
Review replies. Replying to every review, good and bad, builds trust and helps local ranking. AI can draft warm, professional replies you tweak and post in a minute.
Location content. Pages and posts that mention your suburbs and service areas help you show up for "near me" searches. AI can draft these fast, then you add the local detail.
Customer FAQs. AI can turn your most common phone questions into a clear FAQ for your site, which saves you answering the same thing 20 times a week.
Quote and enquiry replies. Draft friendly, consistent responses to common enquiries so nothing sits in your inbox for days.

Local tip: always have AI mention your real service areas and specifics. "Servicing Ringwood, Croydon, and the eastern suburbs" beats generic copy every time, both for customers and for Google.

The one rule for local businesses

Your reputation is built on being genuinely local and genuinely you. Never let AI post to a customer unchecked. A review reply or a Business Profile post that sounds robotic or gets a local detail wrong does more harm than good. Use AI to draft in seconds, then spend 30 seconds making it sound like you.

Where to start

Pick the one task that eats the most of your time. For most tradies and service businesses, that is either replying to enquiries or keeping the Google Business Profile active. Get AI handling that one thing well, then add the next. You do not need a big system, just a faster way to do the marketing you already know you should be doing.

Frequently asked questions

How can a local business use AI for marketing?

Local businesses can use AI to write Google Business Profile posts, reply to reviews, create suburb-specific content, and answer common customer questions. The biggest time savings come from repetitive local tasks that you do every week.

Is AI good for tradies and service businesses?

Yes, especially for the admin-heavy parts of marketing: drafting enquiry replies, keeping a Google Business Profile active, and turning common phone questions into website FAQs. Always add a human check before anything reaches a customer.

Will AI hurt my local reputation?

Only if you post AI output unchecked. A reply that sounds robotic or gets a local detail wrong can damage trust. Use AI to draft fast, then take 30 seconds to make it sound genuinely like you before posting.

What is the most important local marketing task for AI?

For most local businesses, keeping your Google Business Profile active and replying to enquiries quickly matter most. AI helps you do both consistently, which supports your visibility in local and near me searches.

Learn to use AI properly, in 20 minutes

Our AI Marketing mini-course shows you how to put these tools to work for your business - no jargon, no all-day webinars.

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