Real Results from Real Small Business Owners
These are Australian small business owners — tradies, retailers, salon owners, and service businesses — who did the lessons and changed how their business grows. No agencies. No jargon. Just results.
What students are saying
In their own words — unedited feedback from students across Australia.
"I'd been paying an agency $2,200 a month for Google Ads and had no idea if it was working. After the Google & Bing Ads Mini Course, I audited my own account and found $800 a month in wasted spend inside the first week. I cancelled the agency, took over the account myself, and my lead volume actually went up. This course paid for itself about thirty times over in the first year."
Dave Jennings
Elite Plumbing & Gas — Sydney, NSW
Google & Bing Ads Mini Course"I was posting on Instagram three times a week and getting nothing from it. After the Essentials Course I realised I had no strategy — I was just posting pretty photos with no purpose. I rebuilt everything from scratch using what I learned: customer personas, a proper content plan, local hashtags, and Google Business Profile. Within two months, 60% of my new bookings were coming directly from Instagram or Google. I went from fully relying on word of mouth to actually having a waitlist."
Sarah Mitchell
Brushstroke Hair Studio — Melbourne, VIC
Essentials Course"Running a small clothing boutique, I always assumed digital marketing was for big brands with big budgets. The Deluxe Course completely changed that thinking. The SEO lessons alone got my website ranking on the first page of Google for three local search terms within three months. Online sales are up 40% compared to the same period last year — and I'm spending less than I was before on Google Ads because I'm doing it properly now."
Karen Nguyen
Sunday Kind of Love Boutique — Brisbane, QLD
Deluxe CourseThe numbers students are reporting
Self-reported outcomes from students surveyed after completing their course.
Google enquiries
Agency spend saved
Social media enquiries
Course completion
From tradies to retailers to salon owners
Students across every industry and every state.
"I'm an electrician, not a marketer. I was sceptical that any of this would actually apply to my business. It did. The Google Business Profile module alone doubled my call volume in 6 weeks."
"I'd been meaning to 'learn marketing' for years but never had the time. The 20-minute lesson format is the reason I actually finished. I did one lesson every Monday morning and completed the whole course in 13 weeks."
"The Meta advertising module in the Social Media course was worth the price alone. I'd been boosting posts and burning money. Now I run proper campaign structures and my cost per booking has dropped by more than half."
"As a personal trainer I always felt like I was behind on social media. The content strategy modules gave me an actual system. I now post three times a week in under an hour total and my enquiries have never been better."
"I run a small hardware and trade supplies store in regional Victoria. I assumed digital marketing was for city businesses. Within three months of the Essentials Course, I was getting enquiries from customers 50km away who found me on Google."
"I'm a builder and I hate anything to do with computers. My daughter signed me up as a birthday present. Best gift I've ever received. My quote requests are up and I understand exactly where they're coming from now."
"I'm a bookkeeper with 12 business clients. I recommended the Essentials Course to all of them after doing it myself. Four of them have now enrolled. It is exactly what busy small business owners need — practical, fast, and relevant."
"I do landscaping and garden design. Before the course, my only marketing was word of mouth. After learning SEO and Google Business Profile, I now consistently appear in the top three results when people search for landscapers in my suburb."
"The email marketing modules in the Deluxe Course transformed how I communicate with my customer base. I now send a fortnightly email that consistently drives repeat purchases. My average customer now buys three times a year instead of once."
Students from every small business industry
20 Minute Marketing has been completed by Australian small business owners across a wide range of industries. If you own a business and you want customers to find you, the course applies to you.
Ready to get your own results?
Join 500+ Australian small business owners who stopped guessing and started growing.
See full course details at our courses page.