Which Digital Marketing Course Is Right for For My Small Business?
Three steps. Two minutes. The right starting point for your experience level, goals, and schedule — no guesswork required.
What's your current digital marketing experience?
Starting from scratch
You don't yet have a clear system for digital marketing and want to build solid foundations across all the major channels — SEO, social media, Google Business Profile, email, and measurement.
→ Essentials Course. 52 lessons, 20 minutes each, immediately actionable in your business.
Start with Essentials — from $49/monthKnow the basics, ready for more
You've tried a few things and want to understand why some are working and others aren't — and implement more advanced strategy across all channels.
→ Deluxe Course. 100+ lessons extending into advanced paid advertising, analytics, and conversion optimisation.
Go Deluxe — from $89/monthExperienced, want to specialise
You have solid foundations and want deep expertise in one specific channel — without the broad foundation content you've already covered.
→ Mini Courses. Focused deep-dives in Social Media, Google & Bing Ads, or Email & SMS Marketing. One-time purchase.
Explore Mini CoursesWhat are you trying to achieve right now?
I want to get found on Google — both search results and Google Maps
The Essentials Course covers local SEO, Google Business Profile optimisation, and search engine fundamentals. If paid search is your priority, the Google & Bing Ads Mini Course gives you 30+ dedicated lessons.
Google Ads Mini
I want better results from social media without wasting hours on content
Both main courses cover social media strategy. For advanced training including Meta advertising and a proper content system, the Social Media Mini Course goes significantly deeper.
Social Media Mini
I want to stop paying an agency and bring my marketing in-house
The Deluxe Course is designed for exactly this. 100+ lessons across all major channels means you graduate with the skills to manage your own digital marketing. Pair it with a Mini Course for maximum depth in your most important channel.
Mini Course
I'm spending money on Google Ads and I'm not sure I'm getting a return
The Google & Bing Ads Mini Course covers campaign structure, Quality Score, bidding strategies, Performance Max vs Search, and how to audit your account for wasted spend. It pays for itself the first time you fix a budget leak.
Mini Course
I want to build my email list and use email more effectively
The Email & SMS Marketing Mini Course covers list building, deliverability, segmentation, automation, and SMS integration. Join the waitlist to be first when it launches.
Mini Course
How much time can you commit each week?
The Essentials Course is your starting point. Even one lesson a week builds real momentum — each lesson is self-contained and immediately actionable.
Either main course works well at this pace. Most students complete two to three lessons per week and see results within the first month.
The Deluxe Course gives you the fastest return. Consider combining it with a Mini Course for parallel depth in your most important channel.
Quick Reference: Course Comparison
| Essentials | Deluxe | Mini Course | Mini + Main | |
|---|---|---|---|---|
| Price | $49/month | $89/month | $295–$495 | Combined |
| Lessons | 52 | 100+ | 15–30+ | Varies |
| Best for | Beginners | Intermediate+ | One channel | All-round + depth |
| Time/week | 20–40 min | 40–60 min | Flexible | 60+ min |
| Guarantee | 3 months | 3 months | 30 days | Both apply |
The Three Mini Courses — Deep Expertise in One Channel
Social Media Marketing Mini Course
Advanced social strategy, Meta advertising, content systems, and organic growth tactics for businesses ready to go beyond the basics.
View Mini CourseGoogle & Bing Ads Mini Course
30+ lessons on paid search — campaign structure, Quality Score, bidding strategies, Performance Max, and auditing your account for wasted spend.
View Mini CourseEmail & SMS Marketing Mini Course
List building, deliverability, segmentation, automation flows, and SMS integration — make email your highest-converting channel.
Join the WaitlistFrequently Asked Questions
Which course should a complete beginner start with?
Start with the Essentials Course. It builds your knowledge progressively from the ground up across all major digital marketing channels — SEO, social media, Google Business Profile, email, and analytics. At 52 lessons in 20-minute blocks, it's designed to fit into a busy small business schedule without overwhelm.
What's the difference between the Essentials and Deluxe courses?
The Essentials Course has 52 lessons covering digital marketing foundations for $49/month. The Deluxe Course has 100+ lessons extending into advanced paid advertising, content strategy, conversion optimisation, and analytics for $89/month. If you already have solid foundations and want to go deeper, the Deluxe Course is the right step up.
Can I do a Mini Course at the same time as a main course?
Yes — and this is often the most effective approach. The main course builds your overall framework; the Mini Course gives you expert-level depth in the channel that matters most right now. If you have 60+ minutes per week available, combining the two delivers the fastest return on your learning time.
How much time do I need each week?
As little as 20 minutes per week makes a difference in the Essentials Course — each lesson is self-contained and immediately actionable. For the Deluxe Course, 40–60 minutes per week is ideal. Mini Courses are fully self-paced with no fixed schedule, so you can work through them quickly or spread them out.
Is there a money-back guarantee?
Yes. The Essentials and Deluxe Courses come with a 3-month money-back guarantee for monthly payment plans. If you complete the first 12 lessons and don't feel your business has benefited, contact us within 14 days and we'll refund all payments made. Mini Courses come with a 30-day money-back guarantee. Read the full terms here.
I'm still not sure — can I get a personal recommendation?
Of course. Contact us directly and we'll point you in the right direction based on your business type, goals, and current experience level. We're here to help you pick the right starting point — not just the most expensive one.
Ready to start? Pick your course.
Every lesson is 20 minutes. Every strategy is built for a small business doing it themselves.
Still unsure? Contact us and we'll help you decide.
