Which Digital Marketing Course Is Right for My Small Business?
Three steps. Two minutes. The right starting point for your experience level, goals, and schedule, with no guesswork required.
What's your current digital marketing experience?
Starting from scratch
You don't yet have a clear system for digital marketing and want to build solid foundations across all the major channels: SEO, social media, Google Business Profile, email, and measurement.
→ Essentials Course. 52 lessons, 20 minutes each, immediately actionable in your business.
Start with Essentials, $499Know the basics, ready for more
You've tried a few things and want to understand why some are working and others aren't, and implement more advanced strategy across all channels.
→ Deluxe or Expert Course. Deluxe extends into advanced paid advertising, analytics, and conversion optimisation. Expert goes further still for those who want the highest level of training across every channel.
Experienced, want to specialise
You have solid foundations and want deep expertise in one specific channel, without the broad foundation content you've already covered.
→ Short courses. Focused deep-dives in Social Media, Google & Bing Ads, SEO, AI Marketing, Website Design, or Email & SMS Marketing. One-off payment from $79.
Explore short coursesWhat are you trying to achieve right now?
I want to get found on Google, in both search results and Google Maps
The Essentials Course covers local SEO, Google Business Profile optimisation, and search engine fundamentals. For deeper organic search training, the SEO Short Course ($149) covers local SEO, technical SEO and AI search. If paid search is your priority, the Google & Bing Ads Short Course ($149) gives you 30+ dedicated lessons.
Google Ads Short Course
I want better results from social media without wasting hours on content
Both main courses cover social media strategy. For advanced training including Meta advertising and a proper content system, the Social Media Short Course ($149) goes significantly deeper.
Social Media Short Course
I want to stop paying an agency and bring my marketing in-house
The Deluxe or Expert Course is designed for exactly this. Deluxe gives you 100+ lessons across all major channels; Expert takes it further with the highest level of training for those serious about owning their marketing end-to-end. Pair either with a Short Course for maximum depth in your most important channel.
Short Course
I'm spending money on Google Ads and I'm not sure I'm getting a return
The Google & Bing Ads Short Course ($149) covers campaign structure, Quality Score, bidding strategies, Performance Max vs Search, and how to audit your account for wasted spend. It pays for itself the first time you fix a budget leak.
Short Course
I want to build my email list and use email more effectively
The Email & SMS Marketing Short Course ($79) covers list building, deliverability, segmentation, automation, and SMS integration.
Short Course
I want to use AI tools to save time on my marketing
The AI Marketing Short Course ($99) covers the top AI marketing tools, AI content and image creation, AI for SEO, chatbots and marketing automation.
Short Course
I want a website that turns visitors into enquiries
The Website Design Short Course ($99) covers website strategy, design principles, copywriting, SEO foundations and conversion rate optimisation.
Short Course
I run a trade business and want more jobs without relying on bidding sites
The Digital Marketing for Tradies Course ($499) is the one course built for people running a trade business. Its 83 lessons cover getting found on Google, Google Business Profile, reviews, HiPages, Google Ads, Local Services Ads, social media, email and SMS. One-off payment, 12 months access.
How much time can you commit each week?
The Essentials Course is your starting point. Even one lesson a week builds real momentum, because each lesson is self-contained and immediately actionable.
Either main course works well at this pace. Most students complete two to three lessons per week and see results within the first month.
The Deluxe or Expert Course gives you the fastest return. Consider combining either with a Short Course for parallel depth in your most important channel.
Quick Reference: Course Comparison
| Essentials | Deluxe | Expert | Short Course | Short + Main | |
|---|---|---|---|---|---|
| Price (one-off) | $499 | $799 | $999 | $79 to $149 | Combined |
| Lessons | 52 | 100+ | 150+ | 12 to 34 | Varies |
| Best for | Beginners | Intermediate+ | Serious operators | One channel | All-round + depth |
| Time/week | 20 to 40 min | 40 to 60 min | 60+ min | Flexible | 60+ min |
| Access | 12 months | 12 months | 12 months | 12 months | 12 months |
| Guarantee | 30 days | 30 days | 30 days | 30 days | 30 days |
The Six Short Courses: Deep Expertise in One Channel
Social Media Marketing Short Course, $149
Advanced social strategy, Meta advertising, content systems, and organic growth tactics for businesses ready to go beyond the basics.
View Short CourseGoogle & Bing Ads Short Course, $149
30+ lessons on paid search: campaign structure, Quality Score, bidding strategies, Performance Max, and auditing your account for wasted spend.
View Short CourseSEO Short Course, $149
Google Business Profile, local SEO, keyword research, content that ranks, technical SEO, GA4, Answer Engine Optimisation and link building.
View Short CourseAI Marketing Short Course, $99
The top AI marketing tools, AI content and image creation, AI for SEO, chatbots, marketing automation and your own AI marketing playbook.
View Short CourseWebsite Design Short Course, $99
Website strategy, design principles, copywriting, SEO foundations, conversion rate optimisation and analytics.
View Short CourseEmail & SMS Marketing Short Course, $79
List building, deliverability, segmentation, automation flows, and SMS integration to make email your highest-converting channel.
View Short CourseFrequently Asked Questions
Which course should a complete beginner start with?
Start with the Essentials Course. It builds your knowledge progressively from the ground up across all major digital marketing channels: SEO, social media, Google Business Profile, email, and analytics. At 52 lessons in 20-minute blocks, it's designed to fit into a busy small business schedule without overwhelm.
What's the difference between the Essentials, Deluxe and Expert courses?
The Essentials Course has 52 lessons covering digital marketing foundations for a one-off $499. The Deluxe Course has 100+ lessons extending into advanced paid advertising, content strategy, conversion optimisation, and analytics for a one-off $799. The Expert Course goes further still, with the highest level of training across every channel for a one-off $999, designed for operators who want to own their marketing end-to-end at an advanced level. Every course includes 12 months access from the date of purchase.
Can I do a Short Course at the same time as a main course?
Yes, and this is often the most effective approach. The main course builds your overall framework; the Short Course gives you expert-level depth in the channel that matters most right now. If you have 60+ minutes per week available, combining the two delivers the fastest return on your learning time.
How much time do I need each week?
As little as 20 minutes per week makes a difference in the Essentials Course, because each lesson is self-contained and immediately actionable. For the Deluxe or Expert Course, 40 to 60+ minutes per week is ideal. Short Courses are fully self-paced with no fixed schedule, so you can work through them quickly or spread them out.
Is there a money-back guarantee?
Yes, on every course. All courses (Essentials, Deluxe, Expert, and all six Short Courses) come with a 30 day money-back guarantee from the date of purchase. If you are not happy with the course, contact us within 30 days of the date of purchase and we'll refund you in full and end your enrolment. It's that simple. Read the full terms here.
I'm still not sure. Can I get a personal recommendation?
For a fuller picture, take our free 12 question self-assessment. It takes about five minutes and points you to one of four starting points, with the course and guide that fit.
Or contact us directly and we'll point you in the right direction based on your business type, goals, and current experience level. We're here to help you pick the right starting point, not just the most expensive one.
Ready to start? Pick your course.
Every lesson is 20 minutes. Every strategy is built for a small business doing it themselves.
Still unsure? Take the free self-assessment or contact us and we'll help you decide.
