Is Deluxe the right course for me?

Deluxe suits you if you are preparing to apply for a first marketing role or take on a first client. You finish able to plan, build and report on a campaign across several channels. If you are brand new and want a lighter start, Essentials ($499) covers the foundations. If you want depth in paid media, analytics and automation, choose Expert ($999). Not sure? Our course finder asks three questions and suggests a course.

Do I need any marketing experience?

No. Deluxe covers the foundations before it moves on to planning and running campaigns, so you can start here with no experience. If you have done some free courses or study, the early lessons will go quickly. You need a computer or phone, an internet connection and about 20 minutes at a time. You don't need a business of your own.

Will this course get me a job?

No course can promise that, and we won't. What Deluxe does is teach the practical skills entry-level marketing roles and first clients ask for, and give you work you can show: a campaign plan, the campaign build and a report. You still need to apply, interview and build experience. We recommend pairing it with the free Google and HubSpot certificates, and doing real work for a local club, charity or friend's business while you learn.

How long does Deluxe take to complete?

Deluxe has 100 lessons of about 20 minutes each, roughly 33 hours of study in total. At three lessons a week you finish in about eight months. It is self-paced, with no intakes, set class times or deadlines, so you can go faster or slower as long as you finish inside your 12 months access from the date of purchase.

What do I get for $799?

Deluxe is a one-off payment of $799, including GST, with no subscription. You get 100 written lessons, 12 months access from the date of purchase, tutor support from Adrian Prokopiec, who runs digital marketing for two national brands, and a Certificate of Completion when you finish. The certificate confirms you completed the course. It is not accredited and is not a nationally recognised qualification. You can start the first lesson within minutes of paying.

Who teaches the course?

Every lesson in Deluxe is written by Adrian Prokopiec, who runs digital marketing for two national brands. The lessons come from real campaigns and real platforms, not textbook theory. Tutor support is from Adrian too, for your full 12 months access, so the person answering your question is the person who wrote the lesson.

Why does it cost less than TAFE or a bootcamp?

Because we have no campus, no fixed classes, no cohort to run and no accreditation costs. You pay $799 once for the lessons and the tutor support, and nothing else. A TAFE course or a bootcamp gives you things we don't, such as a recognised qualification, live teaching or career services. See our fair comparison of the options before you choose.

What if the course isn't right for me?

You're covered by a 30 day money-back guarantee from the date of purchase. If Deluxe is not right for you, email members@20minutemarketing.com.au within 30 days of the date of purchase and we will refund your payment in full. That gives you time to work through the first lessons and see whether the format suits you. See the guarantee page for details.

Digital Marketinge for Tradies Course

Digital Marketing for Tradies Who'd Rather Be on the Tools

Across 83 lessons of about 20 minutes each, you will learn every part of digital marketing a trade business needs: a website that turns visitors into calls, a Google Business Profile that ranks in your area, reviews, local SEO, social media, Google Ads, Local Services Ads, email and SMS. Every lesson is in plain English and built around how tradies actually win work in Australia.

Most tradies rely on bidding sites like HiPages because they never had the time to set up anything else. That works, but you pay for every lead and you quote against other tradies for the same job, so price often decides who wins. This course gets the basics in place so customers find you directly, call you first, and you decide how much you still want from the bidding sites.

For $499 once, you get 12 months access, a clear lesson order to work through, and tutor support. No monthly retainer, no lock-in contract and no per-lead fees.

In just 20 Minute per lesson you'll gain proven strategies to create a complete, high-performing marketing machine of your own. No more wondering about how to get started, just a clear, practical roadmap to consistent success.

People learning digital marketing with 20 Minute Marketing

Your 83 Lesson Digital Marketing for Tradies Course Breakdown

Every lesson takes about 20 minutes and builds on the last, across five phases: get the foundations right, get found locally, rank on Google, add social media and ads, then turn customers into repeat work. Open each phase to see every lesson and what it does for your business.

Phase 1: Get the Foundations Right

Lesson 1: Attracting Dream Customers: How customers search for and choose a tradie online, and how to work out which customers you actually want. You chase the jobs worth having instead of every lead that comes in.
Lesson 2: Build Your Branding Framework: A simple, proven framework for defining your brand, your message and what makes you different. Customers can see straight away why they should call you over the next quote.
Lesson 3: Competitor Research to Win Market Share: How to see what other tradies in your area are doing online, and where they're leaving gaps. You find the easy wins your competitors have missed.
Lesson 4: You Are Your Brand: Why in a trade business, you and your team are the brand, and how to show that online. People trust you before you've even turned up to quote.
Lesson 5: Setting Your Pricing Strategy: How to set your prices with confidence. You stop racing to the bottom on price and charge what your work is worth.
Lesson 6: Essential Digital Marketing Tech: The core tools every trade business needs, and which ones you can skip. You stop paying for software you don't need.
Lesson 7: Your Website, the Backbone of Your Marketing: What a trade website needs to do and how to create one. A website that works for you around the clock, even while you're on a job.
Lesson 8: Website Design Basics: The design basics that make a site easy to use on a phone and easy to call from. More visitors pick up the phone instead of going back to Google.
Lesson 9: Lead Capture Pages: The difference between a lead capture page and a normal website page, and when to use each. More quote requests from the same number of visitors.
Lesson 10: Web Copywriting Fundamentals: How to write website copy that gets people to call. More calls from the visitors you already have.
Lesson 11: Website Management and Upkeep: How to keep your website healthy, secure and up to date. Your site keeps ranking and doesn't quietly break.
Lesson 12: Privacy and Data Compliance: The privacy and data rules that apply to your marketing. You stay on the right side of the rules when you collect customer details.

Phase 2: Get Found Locally

Lesson 13: Setting Up Your Google Account: How to set up your Google account properly, the base for your Business Profile, Maps and Analytics. Everything else on Google is set up correctly from day one.
Lesson 14: Google Business Profile, Your Free Ticket to Local Visibility: How to claim, set up and optimise your Google Business Profile. You show up when locals search for your trade, often above every website on the page.
Lesson 15: Google Maps for Business: How to get onto Google Maps and show up for "near me" searches. More calls and directions requests from people nearby.
Lesson 16: Marketing With Google Business Profile Posts: How to use Business Profile posts and updates to stay active and visible. A stronger local presence for a few minutes a week.
Lesson 17: How Google Determines Local Ranking: How Google decides who appears in the local 3-pack. You know exactly what to work on to move up the map.
Lesson 18: Local SEO for Multiple Locations: How to rank across more than one suburb or service area. Work from every area you want to cover, not just the one you're based in.
Lesson 19: The Importance of Online Reviews: Why reviews matter so much and how to earn more of them the right way. Better rankings, and customers who've already decided to trust you.
Lesson 20: Advanced Online Reputation Management: How to manage your reputation across Google, social media and review sites. A reputation that keeps winning you work.
Lesson 21: Reputation Crisis Management: How to handle a bad review or a public complaint calmly and properly. One bad day doesn't undo years of good work.
Lesson 22: Getting Found in Online Directories: Which online directories matter and how to list your business properly. More places for customers to find you, and stronger local rankings.
Lesson 23: Why You Should Love Bing: Why Bing is an overlooked source of local customers. Extra enquiries from a channel most tradies ignore.
Lesson 24: Maximising Bing With Bing Webmaster Tools: How to set up Bing Webmaster Tools and improve your Bing rankings. Better Bing visibility for very little effort.
Lesson 25: Tradies' Guide to Online Job Platforms: How the major job bidding platforms work and how to succeed on them. Better results from the platforms while you still use them.
Lesson 26: Your HiPages Handbook: How to win more work on HiPages as an Australian tradie. Better returns on the leads you pay for, and a plan for when to cut back.

Phase 3: Rank on Google

Phase 4: Social Media and Paid Ads

Lesson 40: Developing Your Social Media Strategy: How to build a simple social media plan that suits a busy tradie. Social media that brings in work instead of eating your evenings.
Lesson 41: Choosing and Conquering Your Social Media Platforms: How to pick the one or two platforms that matter for your trade. Your effort goes where your customers actually are.
Lesson 42: Social Media vs Social Media Marketing: The difference between posting and marketing on social media. Your posts start leading to enquiries, not just likes.
Lesson 43: Setting Up Your Facebook Business Page: How to set up a Facebook business page properly. A professional presence where many local customers look for recommendations.
Lesson 44: Setting Up Instagram for Business: How to set up an Instagram business account to show off your work. Your best jobs become a portfolio that sells for you.
Lesson 45: Setting Up Meta Business Manager: How to set up Meta Business Manager to run your Facebook and Instagram in one place. You own your accounts and are ready to run ads when you want to.
Lesson 46: Crafting a Social Media Bio That Works: How to write bios that say what you do, where you work and how to contact you. People who find you on social media know how to book you.
Lesson 47: How Social Media Algorithms Work: How the social media algorithms decide who sees your posts. More of the right people see your work.
Lesson 48: Facebook Messenger for Trade Businesses: How to use Messenger to turn conversations into booked jobs. Fewer enquiries lost in your inbox.
Lesson 49: Mastering Link-in-Bio Tools: How to use link-in-bio tools to send social followers to the right place. Followers become quote requests.
Lesson 50: Crafting the Perfect Social Media Campaign: How to plan a social campaign around a service, a season or a slow patch. A way to fill the diary when work goes quiet.
Lesson 51: Social Media Turnaround Times: Why response speed matters on social media and how to manage it on the job. You win the work that goes to whoever replies first.
Lesson 52: Organic Social Media Metrics That Matter: Which social media numbers actually matter and which to ignore. You can tell whether your posts are bringing in work.
Lesson 53: Should You Buy Social Media Followers? Why bought followers hurt more than they help. You avoid a common trap that wastes money and damages trust.
Lesson 54: Facebook and Instagram Ads: How to run Facebook and Instagram ads aimed at your local area. Paid leads on your own terms, with no platform taking a cut.
Lesson 55: Grow With TikTok Ads: How TikTok ads work and when they make sense for a trade business. You know whether TikTok is worth trying before you spend a dollar.
Lesson 56: Search Engine Advertising: How paid search ads work on Google and Bing. You can appear at the top of Google when you need work fast.
Lesson 57: How to Build a PPC Campaign: How to build a Google Ads campaign properly from scratch. Ads that bring in calls instead of burning money.
Lesson 58: Free PPC Tools: The free tools that help you plan and improve your ads. Better ads without paying for extra software.
Lesson 59: PPC Keyword Research: How to find the keywords that bring in real jobs, not tyre kickers. Your ad budget goes on searches that turn into work.
Lesson 60: Uncovering Competitor Keyword Strategies: How to see which keywords other tradies are bidding on. You find gaps they've missed and avoid their mistakes.
Lesson 61: Google Ads Budgeting: How to set and manage a Google Ads budget. You control your spend and know what each job cost to win.
Lesson 62: Google Local Services Ads: How Google Local Services Ads work and how to set them up. You appear at the very top of Google for local jobs.
Lesson 63: Retargeting and Remarketing: How to show ads to people who visited your site but didn't call. You win back warm leads who would otherwise have gone to someone else.

Phase 5: Repeat Work and Running Your Marketing

Lesson 64: CRM for Trade Businesses: How a simple CRM replaces scattered notes, texts and job sheets. No more lost leads, and an easy way to follow up past customers.
Lesson 65: Introduction to Email Marketing: How email marketing works and why it still pays for trade businesses. A free way to stay in touch with every customer you've ever had.
Lesson 66: Choosing the Best Email Marketing Platform: How to compare email platforms and pick one that suits you. The right tool at the right price from the start.
Lesson 67: Designing Simple, Great-Looking Emails: How to design emails that look professional without a designer. Emails that get read and get replies.
Lesson 68: Email Marketing Automation: How to set up emails that send themselves at the right time. Follow-ups, reminders and service prompts happen while you work.
Lesson 69: Simple Email Nurture Journeys: How to build your first email nurture sequence. People who aren't ready yet still think of you when they are.
Lesson 70: Email Marketing Analytics: How to read your email results and improve them. You know which emails bring in work.
Lesson 71: Keeping Emails Out of the Spam Folder: The basics of email deliverability. Your emails, quotes and follow-ups actually get seen.
Lesson 72: The Importance of SMS Marketing: Why SMS is so effective for trade businesses and how to use it properly. Messages that get seen, for confirmations, reminders and repeat work.
Lesson 73: Crafting an SMS Campaign: How to build and send an SMS campaign step by step. A quick way to fill gaps in the diary.
Lesson 74: Referral and Word of Mouth Marketing: How to build a simple referral system. More of your work comes from happy customers, the cheapest jobs you'll ever win.
Lesson 75: Customer Retention Marketing: How to keep your best customers coming back. Repeat work that doesn't cost you a lead fee.
Lesson 76: Marketing Automation: What marketing automation is and how to set up the basics. Follow-up happens automatically, even in your busiest weeks.
Lesson 77: Top 10 AI Marketing Tools: The ten AI tools that save the most time on marketing. Hours back every week for paid work.
Lesson 78: How to Design With Canva: How to use Canva for your own graphics, flyers and social posts. Professional-looking material without paying a designer.
Lesson 79: 101 Free Marketing Tools: A toolkit of free marketing tools and what each one is for. A full marketing setup at very little cost.
Lesson 80: AI for Trade Businesses: How to use AI for quoting, admin and smarter decisions. Less time on paperwork, more time on the tools.
Lesson 81: Your AI Marketing Playbook: A practical playbook for using AI across your marketing. A clear plan for where AI saves you time and money.
Lesson 82: Managing Your Marketing Budget: What to spend on marketing and where to spend it. Every marketing dollar has a job to do.
Lesson 83: Outsourcing Your Marketing: When it makes sense to get help, and how to choose and brief the right people. If you do hire someone, you'll know what to ask for and what to check.

Get Started Today for just $499

Immediate Access

$499

One-time Payment

Access ALL 80 Lessons + Future Updates. Born from 25+ years of experience and success
Learn every aspect of Digital Marketing including SEO, PPC, Email and SMS Marketing and AI
Learn at YOUR Pace, Zero Deadlines, 20 Minutes per lesson. Learn on YOUR schedule.
Priority tutor support from the course founder, one of Australia's leading Digital Marketers.
12 months access from the date of purchase with a 30 day Money Back Guarantee

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Why Digital Marketing for Tradies Beats Paying for Leads

A bidding site rents you access to customers. Digital marketing builds a business that customers find on their own. In 20 minutes a lesson, you'll set up the things that keep the phone ringing long after the lesson ends: your Google profile, your website, your reviews and your follow-up.

Own Your Leads

When a customer finds you on Google, the enquiry is yours alone. No lead fee, and nobody else quoting on the same job.

Win Local Search

Set up and optimise your Google Business Profile, get into the Google Maps 3-pack, and show up for the "near me" searches in the suburbs you actually want to work.

Cheaper Than an Agency

Agencies charge every month to set up the basics. Learn to do it yourself for a one-off $499, and if you outsource later you'll know exactly what you're paying for.

Reviews That Sell for You

Build a simple system for asking every happy customer for a Google review, and learn how to handle a bad one without losing the next job.

Repeat Work and Referrals

Use simple email, SMS and a basic CRM to bring past customers back and turn them into referrals, the cheapest work you'll ever win.

Step Back From Bidding Sites

Get more out of HiPages while you still use it, then reduce what you spend there as your own enquiries grow. You decide the pace.

Everything You Need for just $499

Why not try a course lesson before you buy?

Learn how to build the Perfect PPC Campaign with our free course lesson sample. Experience what a typical lesson with 20 Minute Marketing's Digital Marketing for Tradies course is like, including an assessment.

Download a Free Sample - No obligation!

Answers To Your Questions

Do I need a website already?

I'm flat out on the tools. Do I really have time for this?

Should I stop using HiPages straight away?

Do I have to spend money on Google ads?

Will this work for my trade?

How is this different from paying an agency?

Can I get a refund if I don't like it?

Can my partner or office manager do the course instead?

Is this course accredited?

Premium Quality Guarantee!

We're so confident you'll love 20 Minute Marketing we offer a 30 DAY MONEY-BACK GUARANTEE FROM THE DATE OF PURCHASE

✓ Work through the lessons
✓ Implement the strategies
✓ See if it works for you

If for any reason you're not satisfied:
→ Email us within 30 days of the date of purchase
→ Full refund, no questions asked

No risk. No catch. Just results.

PS: You won't get that from a Digital Marketing Agency!!