Simple, Transparent Pricing
One-off payments. No hidden fees. No confusing bundles. Here's exactly what everything costs, and what you get for it.
Main Courses
Work through the content at your own pace. All lessons available from day one, with 12 months access from the date of purchase.
Essentials Course
52 lessons, the complete digital marketing foundation
β Best for Beginners looking for a Basic Digital Presence- 52 lessons covering all major digital marketing channels
- Topics: SEO, local SEO, Google Business Profile, social media, email marketing, Google Analytics 4, and website conversion
- Designed for: business owners with no prior marketing experience
- Lesson length: approximately 20 minutes each
- Access: all 52 lessons from day one, 12 months access from the date of purchase
Deluxe Course
100+ lessons, everything in Essentials plus advanced strategies
π Our Most Popular Course for serious small business growth- 100+ lessons including all Essentials content
- Topics: advanced SEO, paid advertising, content marketing, conversion optimisation, advanced analytics, and more
- Designed for: business owners ready to take their business to the next level and dominate the competition
- Lesson length: approximately 20 minutes each
- Access: all 100+ lessons from day one, 12 months access from the date of purchase
Short courses
Purchase once for 12 months access from the date of purchase, including all future updates. No subscription required. Learn as fast as you want. See all short courses
Social Media Marketing Short Course
One-off payment, 12 months access from the date of purchase
- 15+ lessons focused entirely on social media strategy and execution
- Topics: platform selection, content strategy, Meta advertising (Facebook & Instagram Ads), Meta Advantage+, performance measurement
- Designed for: business owners active on social media but not seeing the results they want
Google & Bing Ads Short Course
One-off payment, 12 months access from the date of purchase
π Most comprehensive- 30+ lessons, the most detailed course on the platform
- Topics: campaign structure, keyword research, ad copywriting, Quality Score, Performance Max, retargeting, budget management, DIY audit
- Designed for: business owners spending on Google Ads without confidence in their return, or those considering it for the first time
SEO & AI Visibility Short Course
One-off payment, 12 months access from the date of purchase
- 32 modules covering SEO, local search and AI visibility
- Topics: Google Business Profile, Google Maps, Bing, keyword research, content that ranks, technical SEO, GA4, Answer Engine Optimisation, digital PR and link building
- Designed for: business owners who want to be found on Google, Bing and AI-powered search
AI Marketing Short Course
One-off payment, 12 months access from the date of purchase
- 19 modules on using AI across your marketing
- Topics: the top 10 AI marketing tools, AI content creation, AI image generation, AI for SEO and Answer Engine Optimisation, chatbots and marketing automation, advanced GA4 tracking, and your own AI marketing playbook
- Designed for: business owners who want to save hours a week using AI
Website Design Short Course
One-off payment, 12 months access from the date of purchase
- 13 modules on building a website that sells
- Topics: website strategy, design basics, advanced design principles, website copywriting, SEO foundations, conversion rate optimisation, Google Analytics setup, e-commerce basics, security and speed, maintenance and analytics
- Designed for: business owners building a first website or fixing one that is not converting
Email & SMS Marketing Short Course
One-off payment, 12 months access from the date of purchase
- 18 lessons covering email, SMS and WhatsApp Business
- Topics: list building, platform selection, copywriting, deliverability, segmentation, re-engagement, mobile design, and SMS integration
- Designed for: business owners who want repeat sales from customers they already have
Course for trade businesses
The one course built for people running a trade business.
Digital Marketing for Tradies Course
One-off payment, 12 months access from the date of purchase
- 83 lessons of about 20 minutes each
- Topics: getting found on Google, Google Business Profile, reviews, HiPages, Google Ads, Local Services Ads, social media, email and SMS
- Designed for: tradies and trade business owners who want to rely less on bidding sites
Digital marketing agencies in Australia typically charge $1,500 to $5,000 per month for a basic managed service, before any advertising spend. The Deluxe Course is a one-off $799. If completing it means you can manage just one channel yourself, the savings typically exceed the course cost within the first month.
Frequently Asked Questions About Pricing
Is there a free trial?
There is no free trial, but every course comes with a Satisfaction Guarantee. If it's not what you thought, you can get your money back within 30 days of the date of purchase, so the financial risk of trying it is minimal.
How long do I get access for?
Every course, main or short, comes with 12 months access from the date of purchase. That includes any updates we make to the course during those 12 months.
Can I do a Main Course and a Short Course at the same time?
Yes but only if youβre choosing Essential. Many students combine a main course with one or more Short Courses to build both broad foundations and deep channel-specific expertise simultaneously. You manage both independently through your student account and purchase each seperately
How does this compare to what an agency charges?
Digital marketing agencies in Australia typically charge $1,500 to $5,000 per month for a basic managed service, before any advertising spend. The Deluxe Course is a one-off $799 Even if completing the course means you can manage just one channel yourself, say Google Ads, the savings typically exceed the course cost within the first month.
Is this Course tax deductible?
Generally Yes. Depending on your personal circumstances, educating yourself with a 20 Minute Marketing course to improve your business may be deductible. This is general advice only, so consult with your tax professional for detailed advice.
What's the difference between the Essentials and Deluxe courses?
The Essentials Course has 52 lessons covering the complete foundations of digital marketing for a one-off $499, ideal if you're starting from scratch. The Deluxe Course includes everything in Essentials plus 50+ additional advanced lessons for a one-off $799, covering in more detail all of the critical elements of digital marketing for small business including paid advertising, advanced SEO, content marketing, and conversion optimisation. Not sure which to choose? Use our course finder.
