PPC Keyword Research: How to Find the Right Google Ads Keywords Without Wasting Your Budget

paid advertising (ppc/sem) Feb 17, 2026
Keyword Research

📘 Want the full picture? Read our our complete SEO playbook — the complete pillar guide this article is part of.

Want to rank higher without becoming an SEO expert?

The 20 Minute Marketing course shows time-poor business owners exactly what to do each week to climb Google — no jargon, no 40-hour audits.

Get Course Access →

Built for time-poor Australian small business owners.

About the Author

Adrian Prokopiec

Adrian Prokopiec is the founder of 20 Minute Marketing, where he turns 25+ years in digital marketing into practical, no-jargon advice for Australian small business owners. He has held senior digital leadership roles growing some of Australia's largest online brands across travel, property and education, and now helps founders who don't have agency budgets get real results in the time they actually have.

Connect with Adrian on LinkedIn →

You'll never need a Marketing Agency again!

Digital Marketing Courses that teach you more than an Agency ever could (or would!)

 

Find a Digital Marketing Course for your business