Who are these digital marketing courses designed for?

Our courses are built specifically for busy small business owners who want to grow their business online but don't have the time — or the patience — to wade through jargon-heavy training. Whether you're just starting out or looking to sharpen your existing marketing, there's a course tier for you.

Do I need any marketing experience to get started?

Not at all. Our Essentials course is designed for complete beginners, and every lesson is written in plain English — no marketing jargon, no tech speak. If you can spare 20 minutes a day, you can do this.

What topics do the digital marketing courses cover?

Our courses walk you through the key pillars of digital marketing: building your online presence, mastering Google and SEO, social media strategy, email and SMS marketing, and AI-powered tools — plus bonus guides and downloadable resources.

What's the difference between the Essentials, Deluxe, and Expert courses?

Each tier builds on the last. Essentials covers the fundamentals to get you up and running. Deluxe goes deeper with 100+ actionable lessons across branding, SEO, social media, and automation. Expert is for those ready to accelerate results with advanced strategies. You can choose the level that matches where you're at.

How much time do I need to commit each day?

Just 20 minutes. Every lesson is designed to fit into a busy schedule — before the kids wake up, during your lunch break, or after you knock off for the day. No marathon study sessions required.

How much does a digital marketing course cost?

Plans start from just $49 per month. In most cases, our students find the course pays for itself within 3–6 months through the new customers and leads they generate.

Can I go at my own pace?

Absolutely. The courses are fully online and self-paced, so you can work through the lessons whenever it suits you. Jump ahead, revisit a topic, or take a break — it's entirely up to you.

What makes 20 Minute Marketing different from other online courses?

We've packed 25+ years of experience scaling startups and billion-dollar brands into bite-sized, actionable lessons built for small business. No fluff, no filler — just practical strategies you can implement the same day, in 20 minutes or less.

How long does each marketing lesson take?

Every lesson is designed to be completed in just 20 minutes, making it perfect for busy small business owners.

Do I need a large marketing budget?

No. Our courses teach you how to put your budget to work for you effectively, rather than wasting it on agencies.

How Do I Write a Resume With Only a Digital Marketing Certificate?

Feb 12, 2026

Meta description: Your resume needs to lead with evidence, not credentials. Here's how to structure a one-page digital marketing CV for the Australian market when you only have a certificate.

The Australian junior marketing CV in 2026 has a specific job to do: convince a hiring manager in 30 seconds that you've actually done marketing work, even if you've never been paid for it. Your certificate is on that CV. But it isn't the headline.

The short answer

Structure: one page, top to bottom — Headline (one line), Summary (3 lines), Portfolio Links (3–5 projects with one-line outcomes), Skills (specific tools, not buzzwords), Certifications (single tidy line), Education, Work History (use it for transferable skills if no marketing experience). Don't write "Objective." Don't write "References available on request." Don't bury your portfolio at the bottom.

What an Australian hiring manager actually scans

If you've sat next to hiring managers reviewing CVs (I have), the pattern is depressingly consistent. They look at three things in order: the headline at the top, the portfolio links if present, and the work history dates to check for gaps. The certificate gets noticed if and only if everything else passes the first scan.

This means the top third of your CV is doing 80% of the work. If your top third reads like a template with no concrete evidence, the CV is dismissed before the manager reaches your certificate. The certificate cannot rescue a bad top third.

The Evidence-First CV structure

Here's the structure I'd recommend for any junior Australian marketer with a certificate and a portfolio. I call it the Evidence-First CV.

1. Headline (one line). "Junior digital marketer | Google Ads + GA4 | Portfolio: yourname.com.au". Concrete, specific, linkable. No "passionate about marketing." No "aspiring growth strategist." Just what you do and where they can see it.

2. Summary (3 lines max). Who you are, what you've done, what you want next. Example: "Recent General Assembly graduate with a 4-piece digital marketing portfolio focused on SEO, paid media, and email. Previously a sales coordinator at [retail company] in Melbourne. Looking for an entry-level coordinator role at a B2C ecommerce or SaaS business."

3. Portfolio (3–5 bullets with links and outcomes). Each line: project name, one-line description, one-line outcome or insight. Hyperlinked. This is the section that earns you the interview.

4. Skills (specific, tools and outputs). Two columns. Left: tools (Google Ads, GA4, HubSpot, Mailchimp, Canva, SEMrush). Right: outputs (SEO content briefs, paid media audits, email automations, A/B test plans).

5. Certifications (one line). "Google Ads Search, GA4, HubSpot Inbound (2025–2026)". That's it. No bullet points. No descriptions.

6. Work history. If you have marketing-adjacent experience, lead with that. If not, use this section to demonstrate transferable skills: project ownership, stakeholder management, analytical work, customer-facing communication.

7. Education. Single line. Year, qualification, institution.

Skills section: what to include and what to remove

Australian hiring managers in 2026 are tired of "passionate," "results-driven," "team player," "data-driven." None of those are skills. Strike them.

Replace with specific tools and specific outputs. "Google Ads (Search and Performance Max campaign setup)" beats "PPC." "GA4 (custom events, funnel reporting)" beats "Analytics." "Email automation in HubSpot (3-step nurture sequences)" beats "Email marketing." Specific phrasing implies you've actually used these tools, which is what the hiring manager is trying to verify.

What most people get wrong

The dominant failure mode is the "credentials-first" CV, where the certificate gets prime real estate and the portfolio is hidden at the bottom or missing entirely. The order should be evidence first, credentials last.

The second failure mode is the two-page CV. For a junior role with a certificate, one page is correct. Two pages signal padding. If you can't tell the story in one page, you're including the wrong things.

The third is failing to tailor. Same CV to every role = same response from every role (silence). For each application, swap the order of your portfolio pieces so the most relevant one is first, adjust the summary to reference the role's central skill, and tweak the headline. Five minutes of tailoring per application beats 50 generic submissions.

Composite example: Layla from Melbourne (Composite example based on patterns)

Layla had a HubSpot Inbound certificate and a generic two-page CV listing personal qualities, her hospitality work history, and the certificate at the bottom. Eight weeks of applications, zero callbacks. She rebuilt the CV to one page using the Evidence-First structure: portfolio links up top (three pieces — an email sequence for a fictional Melbourne cafe, an SEO audit for a real local retailer, a one-page brand strategy), hospitality experience reframed as "customer insight, stakeholder management, fast-paced operations." Two weeks later she had four interview requests and accepted a $59,000 AUD junior CRM role at a Melbourne membership business.

Decision checklist before sending each application

Is my portfolio above my certificate?
Is the most relevant portfolio piece for this role listed first?
Have I removed all "passionate," "results-driven," "data-driven" language?
Is my CV one page?
Does my headline include my portfolio URL?
Have I tailored the summary line for this specific role?

Frequently asked questions

Should I include a photo?
No. Standard Australian practice in 2026 is no photo on the CV. Save the personal touch for LinkedIn.

Do I need a cover letter?
If the application asks for one, write a short three-paragraph note. If not, the time is better spent improving your CV and tailoring the portfolio. A great CV without a cover letter beats a generic CV with a generic cover letter.

How do I handle a career-gap year?
Mention it briefly and move on. "2024: Career break, completed Google Skillshop and HubSpot Academy certifications." Don't apologise. Don't over-explain.

How do I list a portfolio I haven't shown anyone yet?
Publish it before applying. A link the hiring manager can click is non-negotiable. See how to build a digital marketing portfolio.