PPC Powerhouse — Google Ads Course for Small Business Owners
Stop wasting money on ads that don't work. PPC Powerhouse is your step-by-step system for running Google Ads that actually drive leads and sales—not guesswork.
Built by digital marketing experts with 25+ years of experience, this course is engineered for busy small business owners. Whether you're launching your first campaign or scaling existing ones, we've packed everything you need into 12 practical, actionable modules you can implement immediately. No jargon. No confusing theory. Just proven PPC strategies that work.
Module 1: Master the Fundamentals
Before you spend a dollar, understand how paid search really works. You'll learn how search engines display ads, why PPC is one of the most powerful growth tools for small business, and how to think strategically about every campaign you run.
- Understanding search engine advertising and how ads appear at the top of Google
- Mastering the fundamentals of paid search engine marketing
- Discovering the best free PPC tools to plan, research, and manage campaigns
Module 2: Build Campaigns That Convert
This is where you build your first high-performing campaign from scratch. You'll structure your ads for maximum visibility and ROI, and find the exact keywords your customers are searching for right now.
- Building a PPC campaign step-by-step, structured for maximum ROI
- Conducting PPC keyword research that targets buyer intent
- Uncovering competitor keyword strategies to outrank them
Module 3: Control Your Budget & Spend Smarter
No more guessing how much to spend. Learn exactly how to set budgets that match your business size, bid strategically, and make every dollar work harder.
- Setting smart Google Ad budgets and controlling your spend
- Bidding strategies that maximise return on every dollar
- Avoiding the wasted budget that sinks most small business campaigns
Module 4: Expand Beyond Search
Reach more customers across the web with eye-catching display and video ads, then put your products directly in front of ready-to-buy shoppers.
- Running display and video advertising across the web
- Setting up Google Shopping campaigns that drive product sales
- Creating video ads that stop the scroll and drive real action
Module 5: Win Back Lost Customers
Most visitors don't convert the first time—but that doesn't mean they're gone. Learn to re-engage them with smart, automated follow-up ads that turn cold leads into paying customers.
- Setting up retargeting and remarketing campaigns
- Re-engaging visitors who didn't convert
- Turning cold leads into warm, ready-to-buy customers
Module 6: Scale With Data & Automation
Finally, move from running campaigns to mastering them. Understand your data, track what matters, and harness Google's most powerful all-in-one campaign type to drive results automatically.
- Advanced search ad analytics—track what matters and improve performance
- Mastering Google Performance Max, the all-in-one campaign
- Building a continuously optimising, scalable PPC system
Your All-Access Pass to Google Ads That Actually Work
You've seen the full roadmap—everything from your first campaign to advanced automation, built specifically for small business owners. This isn't just a course; it's how you take back control of your ad spend.
Your investment is just $495 (one-off payment) for 12 months access.
That's less than the cost of a single month with a marketing agency, yet it gives you the proven strategies, tools, and expert support to run campaigns that drive real leads and sales. Stop paying $5,000+ a month for someone else to spend your budget. Start running smarter Google Ads today.
Backed by our 30-day money-back guarantee.
