Email & SMS Marketing Course for Small Business Owners

What you'll learn: The fundamentals of email marketing—what it is, why it consistently outperforms every other channel, and how it fits into your wider business strategy.

The value to your business: Stop guessing. You'll understand exactly why email returns an average $36 for every $1 spent, and how to position email as the engine that turns enquiry into sale, and sale into lifelong customer. Confidence and clarity from day one.

What you'll learn: How to choose the right email & SMS platform for your stage of business. We compare the leading tools (Mailchimp, Klaviyo, Brevo, ActiveCampaign and more), what to look for, and how to get set up—fast.

The value to your business: Eliminate tech overwhelm in one sitting. Make a confident decision that fits your budget today and scales with you tomorrow. No more wasted subscriptions, no more decision paralysis. Just the right tool, working from day one.

What you'll learn: Simple email design fundamentals—layout, imagery, mobile-first thinking, and on-brand templates you can reuse forever. No designer required.

The value to your business: Beautiful, on-brand emails build instant trust and credibility. You'll learn to look like a million-dollar brand on a small business budget—so every send positions you as the premium, professional choice in your market.

What you'll learn: The exact frameworks for writing subject lines that get opened, body copy that gets read, and calls-to-action that get clicked. Conversion writing—made simple.

The value to your business: Doubling your open rate doubles your revenue. You'll learn the small tweaks that turn 'meh' emails into your highest-performing sales asset—every single week.

What you'll learn: How to set up automated email flows—welcome series, abandoned carts, re-engagement, post-purchase—that run 24/7 without you lifting a finger.

The value to your business: This is where small businesses become unstoppable. Automation lets you nurture every lead, save every cart, and delight every customer—while you're busy running the rest of your business. Set it once, profit forever.

What you'll learn: How to send the right message to the right customer at exactly the right moment using segmentation, personalisation and behavioural triggers.

The value to your business: Personalised emails drive up to 6x higher transaction rates than generic ones. You'll stop blasting your list and start having one-to-one conversations at scale—the secret to higher margins and unbeatable customer stickiness.

What you'll learn: Ethical, proven ways to grow a high-quality email and SMS list—lead magnets, opt-ins, pop-ups, social CTAs, and offline sign-ups that actually work.

The value to your business: Your list is the single most valuable asset your business owns—and unlike followers, you own it. Learn how to grow it consistently, and you'll have a permanent, profitable customer channel you can rely on through every market cycle.

What you'll learn: How to build your first email nurturing campaign—a simple sequence that warms up leads, answers their questions and guides them confidently to a buying decision.

The value to your business: Email is the perfect complement to every other marketing channel. It's how you turn an enquiry into a sale, and a sale into a long-term customer. You'll have a system that nurtures every new lead automatically—without ever feeling salesy.

What you'll learn: The handful of metrics that actually matter—open rates, click rates, conversion, revenue per email, list growth—and how to use them to make smarter decisions every week.

The value to your business: What gets measured, gets multiplied. You'll know exactly what's working, what isn't, and what to do next—so every send compounds your results. No more guessing, no more wasted effort. Just steady, confident growth.