Deluxe Course - Twice Weekly Lessons w- 12 x Monthly Payments
Your Ultimate Digital Marketing Mastery: The Deluxe Course
Your business deserves more than just an online presence; it deserves to dominate. The Deluxe Course is the most comprehensive, step-by-step guide for any small business owner ready to go from guessing to expert. We go beyond the basics, diving deep into advanced strategies, powerful tools, and modern tactics that will give you an undeniable edge over the competition. This isn't just about digital marketing; it's about building a scalable, profitable, and automated system for growth. Stop paying agencies and start building your own empire.
Enjoy two new, powerful lessons each week to master every key aspect of digital marketing—all at your own pace.
Deluxe Course Curriculum
Week 1: Comparing Traditional & Digital Sales Funnels Understand the fundamental difference between old and new sales funnels to strategically guide customers from initial interest to a final purchase.
Week 2: Ignite Your Online Presence 🚀 Start strong by learning the foundational marketing principles essential for every small business to build a visible and credible online footprint.
Week 3: Attracting Dream Customers 🎯 Learn how to identify and connect with your ideal customer by understanding their online journey and where to find them.
Week 4: Buyer Personas & Customer Avatars Craft detailed buyer personas to deeply understand your audience, allowing you to create marketing messages that truly resonate and convert.
Week 5: Build your Branding Framework Utilize a proven framework to create a powerful and memorable brand identity, ensuring all your marketing efforts tell a cohesive, impactful story.
Week 6: Competitor Research to steal Market Share Gain a strategic advantage by learning how to ethically research your competitors' online strategies and use that information to improve your own marketing.
Week 7: Small Business Branding - You are Your Brand! 💃🏻🕺 Craft a memorable and authentic brand identity that builds loyalty and trust, turning your unique story into a powerful tool for growth.
Week 8: Digital Marketing Technology Platforms Streamline your workflow and save precious time by exploring the essential technology platforms that can automate, organize, and scale your marketing efforts effortlessly.
Week 9: Website Design Basics Master the fundamentals of great website design, from layout to color theory, to create a professional and visually appealing site that captivates visitors.
Week 10: Websites - Your Digital Marketing Backbone 💻 Discover why a website is your most valuable digital asset and learn the key elements that make it an effective, high-performing hub for your entire online presence.
Week 11: Web Design Principles Go beyond the basics with advanced web design principles and tools that will help you create a stunning, high-converting website that stands out from the crowd.
Week 12: What are Lead Capture Pages? Learn the difference between a website page and a dedicated lead capture page, and master the art of building pages that compel visitors to act.
Week 13: Website Management and Upkeep Keep your website running smoothly and effectively by learning essential maintenance tasks, ensuring it remains a powerful and trustworthy asset for your business.
Week 14: Set up your Google Account Lay the groundwork for your online visibility by setting up a robust Google Account, granting you access to a suite of powerful free tools for marketing.
Week 15: Google Business Profile: Your Free Ticket to Local Visibility Dominate local searches and connect with nearby customers by optimizing your Google Business Profile, a crucial tool for any business with a physical location.
Week 16: Google Maps for Business Expand your local presence by optimizing your Google Maps listing, making it easier for nearby customers to find, contact, and visit your physical location.
Week 17: The Importance of Online Reviews Discover why online reviews are a critical factor in building trust and sales, and learn strategies for managing and leveraging them to your advantage.
Week 18: Why you should love Bing! Gain a competitive edge by learning how to optimize your presence on Bing, reaching a valuable audience that your competitors might be overlooking.
Week 19: Maximising Bing Search with Webmasters Harness the power of Bing Webmaster Tools to monitor your site's performance on Bing search, helping you boost your rankings and drive more organic traffic.
Week 20: How Google determines local ranking Get an inside look at how Google ranks businesses in the "local 3-pack" and learn the key factors that can get your business to the top.
Week 21: Unlocking growth with Google Analytics Stop guessing and start knowing! Learn how to use Google Analytics to understand your audience and make smarter, data-driven business decisions.
Week 22: Stay informed with Looker Studio Centralize your data from multiple sources into a single, easy-to-read dashboard with Looker Studio, giving you a clear view of your marketing performance.
Week 23: Set up success with Google Tag Manager Master a powerful tool for tracking user actions on your website, ensuring you get accurate data for all your marketing and ad campaigns.
Week 24: CRM for Small Business: From Scattered Notes to Strategic Growth Learn how Customer Relationship Management (CRM) tools can organize your customer data, streamline your sales process, and provide a 360-degree view of your customers.
Week 25: Developing Your Social Media Strategy Move beyond casual posting and create a strategic roadmap for social media that aligns with your business goals, ensuring every post has a purpose.
Week 26: Choosing & Conquering Your Social Media Platforms Learn how to select and focus on the one or two platforms that matter most for your business, allowing you to maximize your effort and resources for greater impact.
Week 27: The Difference between Social Media and Social Media Marketing Clarify the difference between casual posting and strategic marketing, ensuring you use social platforms to achieve specific business objectives and drive tangible results.
Week 28: Setting up your Business Facebook Page Build a professional presence on the world's largest social network with a step-by-step guide to setting up and optimizing your Facebook Business Page for success.
Week 29: Setting Up an Instagram Experience Harness the power of visual storytelling and learn how to create a compelling Instagram presence that attracts followers and showcases your brand's unique personality.
Week 30: Setting Up Meta Business Manager Get a professional-level command over your Facebook and Instagram marketing by setting up Meta Business Manager, the central hub for all your ad accounts and assets.
Week 31: Tiktok for Business Tap into the fastest-growing platform by learning how to set up a TikTok business profile and create engaging short-form video content that reaches a massive, new audience.
Week 32: Crafting a Killer Social Media Bio Turn your social media bio into a powerful marketing tool that instantly captures attention, communicates your value, and converts profile visitors into engaged followers.
Week 33: Crafting the Perfect Social Media Campaign Build end-to-end social media campaigns that captivate your audience, generate buzz, and guide them on a clear path from interest to becoming a paying customer.
Week 34: Mastering LinkedIn for Your Small Business Build authority and generate high-quality leads by learning how to optimize your LinkedIn profile and use the platform to network with a professional audience.
Week 35: Facebook and Instagram Ads Turn your social media presence into a revenue-generating machine by learning how to set up, target, and manage powerful advertising campaigns on Meta's platforms.
Week 36: Grow with TikTok Ads Unlock the potential of this viral platform by learning how to set up and run targeted TikTok ads, reaching a younger, highly engaged audience with creative campaigns.
Week 37: Deep Dive into Social Media Metrics Stop guessing what works! Understand how to read and analyze your social media data to make smarter, more informed decisions that truly drive business growth.
Week 38: Sustaining a Social Community Learn how to engage with your followers, build a loyal community, and turn your social media channels into a thriving, valuable hub for your brand.
Week 39: Social Commerce Turn your social media followers into paying customers by learning how to integrate selling directly into your social platforms for a seamless shopping experience.
Week 40: The importance of turnaround times in Social Media Discover why responsiveness is critical to building a positive brand reputation and learn best practices for managing customer inquiries and feedback.
Week 41: Organic Social Content Metrics Go beyond likes and shares by learning which organic social media metrics truly matter, allowing you to understand your audience and optimize your content strategy.
Week 42: Warming Social Media Leads Learn how to nurture social media followers and turn them into qualified leads, creating a smooth and effective path from engagement to conversion.
Week 43: Should I Buy Social Media Followers Get a clear, honest breakdown of the pros and cons of buying social media followers and why it's a risky strategy for long-term business growth.
Week 44: Introduction to Email Marketing Unlock one of the most powerful and profitable marketing channels by learning how to build direct relationships and communicate with your audience through email.
Week 45: Choosing the Best Email Marketing Platform 📩 Navigate the world of email marketing software and select the right platform that fits your budget, technical comfort, and specific business needs for seamless campaigns.
Week 46: Designing Simple, Great-Looking Emails 🎨 Create professional and visually appealing emails with simple design principles, ensuring your messages stand out and reflect your brand's unique identity.
Week 47: Crafting Emails People Actually Open & Read Learn the art and science of writing compelling email subject lines and body copy that grab attention and motivate your subscribers to take action.
Week 48: Email Marketing Automation Automate your email campaigns to save time and ensure the right message gets to the right person at the perfect moment, all on autopilot.
Week 49: Sending the Right Email at the Right Time Discover the power of email personalization and learn how to use advanced targeting to increase engagement, build rapport, and boost conversion rates.
Week 50: Building Your Email List Discover proven strategies and practical methods for growing your email list with qualified leads, turning website visitors into valuable, long-term subscribers.
Week 51: Simple Email Nurture Journeys Build a simple, automated email nurturing campaign that guides new subscribers from interest to purchase without any manual effort.
Week 52: Email Marketing Analytics Get beyond open rates by learning how to analyze your email marketing data, so you can measure your success and continuously improve your campaigns.
Week 53: The Importance of SMS Marketing Learn how to build direct, immediate connections with your customers through SMS marketing, one of the most effective and high-engagement channels available.
Week 54: Crafting an SMS Campaign Get a practical guide to creating an SMS campaign, including writing compelling messages and using tools like SimpleTexting to reach your audience directly on their phones.
Week 55: SMS List Building Discover effective strategies for building a robust SMS marketing list, turning your most engaged customers into powerful advocates for your brand.
Week 56: SMS Marketing Automation Learn how to set up automated SMS sequences for things like abandoned carts or welcome messages, ensuring your business is always in touch with customers.
Week 57: Mailchimp Autoresponse Setup Get a step-by-step tutorial on how to set up an automated email sequence in Mailchimp, a great tool for beginners and small businesses.
Week 58: QR Codes and URL Shorteners Bridge the gap between your physical and digital marketing by learning how to use QR codes and URL shorteners to drive real-world traffic online.
Week 59: Search Engine Advertising Learn the fundamentals of PPC (Pay-Per-Click) advertising and how to run powerful search campaigns that get your business in front of customers actively looking for you.
Week 60: How to Build a PPC Campaign Get a step-by-step guide to building a successful PPC campaign from start to finish, including writing ad copy, setting bids, and choosing the right targeting.
Week 61: Free PPC Tools Unlock a suite of free, powerful tools that can help you conduct keyword research, analyze competitors, and optimize your PPC campaigns without a large budget.
Week 62: PPC Keyword Research Master the art of finding the perfect keywords for your paid ad campaigns, ensuring your ads show up for the exact searches your potential customers are making.
Week 63: Uncovering Competitor Keyword Strategies for PPC Learn how to ethically "spy" on your competitors' paid advertising strategies to uncover their top-performing keywords and ads for your own campaigns.
Week 64: Google Ad Budgeting Discover smart strategies for optimizing your Google Ad budget to get the most out of every dollar, maximizing your return on ad spend.
Week 65: Display and Video Advertising Increase your reach and brand awareness by learning how to run powerful display and video advertising campaigns on Google's extensive network.
Week 66: Advanced Search Ad Analytics Go beyond the basics by learning how to analyze and interpret your search ad data to fine-tune your campaigns and continuously improve performance.
Week 67: Top 10 AI Marketing Tools Boost your productivity by exploring the top 10 AI marketing tools that can help with everything from content creation to data analysis, saving you valuable time and money.
Week 68: How to Design with Canva Get a comprehensive introduction to Canva, the leading design tool for digital marketing, allowing you to create professional-looking visuals without any design experience.
Week 69: 101 Free Marketing Tools Expand your digital toolkit and discover a wide range of free marketing tools that can help you with SEO, social media, email, and more.
Week 70: Photo Editing Tools to Power Your Marketing Learn about the best free and low-cost photo editing tools to create stunning visuals for your website, social media, and advertising.
Week 71: Video Editing Tools and Creating Great Videos 📹 Get a practical guide to creating killer video content, from filming tips to using the right editing tools to make your videos stand out.
Week 72: How to use CapCut to create social video Master CapCut, the easy-to-use video editing app, to create professional, engaging short-form video content that's perfect for social media.
Week 73: Improve Efficiency with Work Management Tools Streamline your tasks and team collaboration with work management tools, ensuring you stay organized and get more done with less effort.
Week 74: How do Search Engines Rank Your Pages? Demystify the world of SEO by learning the foundational principles of how search engines like Google work and what they look for when ranking your website.
Week 75: Introduction to Google Search Console Learn to use this free and powerful tool to monitor your site's health, understand how it performs in search, and find new opportunities for growth.
Week 76: How to conduct SEO Research Uncover the exact words and phrases your customers are using to find products and services like yours with a simple, step-by-step guide to keyword research.
Week 77: Free SEO Tools Master SEO without the expensive software! Discover a suite of free, powerful tools that can help you analyze your site, find keywords, and track your performance.
Week 78: Master Internal Linking for SEO Boost your Google rankings by learning how to strategically link pages within your website, building authority and helping search engines understand your content.
Week 79: AI Tools for SEO Harness the power of AI to supercharge your SEO efforts, from generating content ideas to optimizing your existing pages for better search rankings.
Week 80: AI for Search Engine Optimisation Boost your website's visibility and content creation by harnessing the power of AI tools, enabling you to do more with less time and effort.
Week 81: What is Answer Engine Optimisation Prepare for the future of search by learning about Answer Engine Optimisation and how to get your content featured in AI-powered search results.
Week 82: What is Content Marketing Understand the power of content marketing as a long-term strategy for building trust, showcasing your expertise, and attracting a loyal, engaged audience.
Week 83: What Content Marketing Types Work Explore a range of effective content formats—from blogs to videos—and learn how to choose the right types of content that resonate with your audience and business goals.
Week 84: Content Scheduling & Calendars End the content chaos! Learn how to create a strategic content calendar and schedule posts in advance to stay consistent and save time.
Week 85: Matching Content to Search Intent Go beyond keywords by learning how to create content that perfectly matches what your audience is looking for, leading to higher rankings and more traffic.
Week 86: Topical & Evergreen Content Discover the difference between timely, trending content and evergreen content that lasts forever, and learn how to use both to grow your business.
Week 87: Creating Killer Content Learn proven methods for generating a continuous stream of killer content ideas that are both relevant to your audience and aligned with your business goals.
Week 88: Measuring Your Contents Success Stop creating content in the dark. Learn how to measure your content's success so you can double down on what works and optimize what doesn't.
Week 89: Influencer Marketing Discover how to leverage the trust and reach of others by partnering with influencers to promote your brand and introduce your products to a wider audience.
Week 90: Grow with Comparison Sites Boost your brand's exposure and drive sales by learning how to get your business listed on key comparison sites where customers are actively shopping.
Week 91: Tradies Guide to Online Platforms Specifically for tradespeople, this lesson shows you how to maximize success on job bidding sites and online directories to get more leads and jobs.
Week 92: Tapping into the Gig Economy Learn how to use platforms like Airtasker and Fiverr to get help with small marketing tasks and projects without the commitment of hiring a full-time employee.
Week 93: Introduction to E-Commerce Start selling online with a clear introduction to e-commerce, from understanding the basics to setting up your first online store.
Week 94: Launching your E-Commerce with Shopify Get a step-by-step guide to launching a professional e-commerce website with Shopify, the world's leading platform for online stores.
Week 95: Introduction to Affiliate Marketing Partner for growth by learning how to set up an affiliate program, allowing others to promote your products for a commission.
Week 96: How Loyalty Programs Work Can a loyalty program help build your business? Learn the key principles behind effective loyalty programs that increase customer retention and sales.
Week 97: AI for Small Business Boost your productivity and make smarter decisions by learning how to use AI tools for everything from content creation to data analysis in your business.
Week 98: Your AI Marketing Playbook Discover a step-by-step playbook for integrating AI into your digital marketing strategy, giving you a powerful, future-proof advantage in the market.
Week 99: Podcasting Basics Launch your voice: A basic guide to starting your own podcast, from choosing a topic to recording and publishing your first episode.
Week 100: The Five Pillars of Digital Marketing Success 🏆 Wrap up your journey by mastering the five foundational pillars that underpin every successful digital marketing strategy, giving you a clear roadmap for long-term growth.
Assessments:
After each lesson, you'll have a quick assessment to review your learnings and help solidify the most impactful strategies and items in the lesson. Once complete, these assessments will unlock the next lesson. Each lesson will be available 7 days after the previous so all you need to find is 20 minutes each week and you'll soon be a master of your online destiny.
Payments:
Each month, your original method of payment will be charged the monthly course price, until a maximum of 12 payments have been made. In the event that payment is unsuccessful, access to the course will be suspended. If this occurs, our support team will reach out to you for an additional form of payment to ensure that your course remains on track and you are able to enact all of the advice, guidance and strategies that have helped us build businesses all across the world.
12 monthly payments of $169.00 AUD
