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What topics do the digital marketing courses cover?

Our courses walk you through the key pillars of digital marketing: building your online presence, mastering Google and SEO, social media strategy, email and SMS marketing, and AI-powered tools — plus bonus guides and downloadable resources.

What's the difference between the Essentials, Deluxe, and Expert courses?

Each tier builds on the last. Essentials covers the fundamentals to get you up and running. Deluxe goes deeper with 100+ actionable lessons across branding, SEO, social media, and automation. Expert is for those ready to accelerate results with advanced strategies. You can choose the level that matches where you're at.

How much time do I need to commit each day?

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How much does a digital marketing course cost?

Plans start from just $49 per month. In most cases, our students find the course pays for itself within 3–6 months through the new customers and leads they generate.

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What makes 20 Minute Marketing different from other online courses?

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How long does each marketing lesson take?

Every lesson is designed to be completed in just 20 minutes, making it perfect for busy small business owners.

Do I need a large marketing budget?

No. Our courses teach you how to put your budget to work for you effectively, rather than wasting it on agencies.

How to Write AI Prompts for Marketing (20 Copy-Paste Templates)

ai for small business Jul 07, 2026

AI Marketing

How to Write AI Prompts for Marketing (20 Copy-Paste Templates)

Turn any AI tool into a marketing assistant · Updated July 2026

The short answer

A good marketing AI prompt names five things: the role, the audience, the goal, the format, and the constraints. For example: "You are a small-business copywriter. Write 5 Facebook ad variations for an Australian plumber targeting homeowners, under 25 words each, casual tone." Specificity beats length every time.

Most people type a vague request into ChatGPT, get a generic answer, and conclude AI is not that useful. The tool is fine. The prompt is the problem. Get the prompt right and the same tool produces work you can actually publish.

The five-part recipe for any marketing prompt

Every strong prompt names these five things. Miss one and the output drifts generic.

Role - who the AI should act as ("you are a copywriter for a local trade business").
Audience - who the output is for ("Australian homeowners aged 35-60").
Goal - what you want it to achieve ("get them to book a quote").
Format - the exact shape ("5 options, under 25 words each").
Constraints - tone, must-haves, must-avoids ("casual, no jargon, mention free quote").

The one-line upgrade: whatever you were about to ask, add "for [your specific audience] to [specific goal]" on the end. That single habit lifts output quality more than any other trick.

20 copy-paste templates

Swap the bracketed bits for your details. These work in ChatGPT, Claude, or Gemini.

Social media

Write 5 Instagram captions for [business] promoting [offer], casual and friendly, each under 30 words with one emoji and a call to action.
Give me 10 content ideas for a [industry] business to post on Facebook this month, mixing tips, behind-the-scenes, and offers.
Turn this blog post into 3 LinkedIn posts for a [role] audience: [paste post].
Write a week of daily posts for [business] launching [product], one per day, each with a hook and a CTA.

Ads and copy

Write 5 Google Ads headlines (max 30 characters) and 3 descriptions (max 90 characters) for [service] in [city].
Write Facebook ad copy for [offer] targeting [audience], with 3 hook variations to A/B test.
Rewrite this sentence to be clearer and more persuasive for [audience]: [paste].
Write a headline and subheadline for a landing page selling [product] to [audience].

Email

Write a welcome email for new subscribers to [business], warm and helpful, ending with one clear next step.
Write 5 subject lines for an email about [topic], each under 50 characters, mixing curiosity and clarity.
Write a re-engagement email for subscribers who have not opened in 90 days, offering [incentive].
Turn these bullet points into a friendly newsletter for [audience]: [paste].

Content and SEO

Give me 10 blog title ideas for a [industry] business targeting the search "[keyword]".
Write an outline for a blog post titled "[title]" with an intro, 5 H2 sections, and a conclusion.
List 15 questions [audience] ask about [topic], to answer in an FAQ.
Suggest 5 internal links I could add to a post about [topic] for a [industry] site.

Strategy and admin

Act as a marketing consultant. Suggest a simple 30-day plan for [business] to get more [goal] on a budget of [amount].
Summarise this customer review into one testimonial quote I can use on my site: [paste].
Give me 5 offer ideas to attract new customers to [business] this quarter.
Draft a reply to this customer enquiry, friendly and professional: [paste].

The one rule that fixes bad output

If the answer is not right, do not start over. Tell the AI what to change: "make it shorter", "more casual", "less salesy", "give me 5 more like the third one". These tools are built for back-and-forth. The second and third goes are usually where the good stuff appears.

Frequently asked questions

What makes a good AI prompt for marketing?

A good marketing prompt names five things: the role the AI should play, the audience, the goal, the exact format you want, and any constraints like tone. Being specific about these beats writing a long prompt every time.

Do these prompts work in ChatGPT, Claude, and Gemini?

Yes. The five-part structure and all 20 templates work in any of the major AI tools. Just swap the bracketed details for your own business, audience, and offer.

Why does AI give me generic marketing content?

Almost always because the prompt is too vague. Add who the content is for and what you want it to achieve, and give the AI a specific format and tone. Then refine its answer by telling it what to change.

How long should a marketing prompt be?

As long as it needs to be specific, and no longer. A short, precise prompt that names the audience and goal beats a long, rambling one. Specificity matters far more than length.

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