Email & SMS Marketing Course for Small Business Owners

What you'll learn: The fundamentals of email marketing—what it is, why it consistently outperforms every other channel, and how it fits into your wider business strategy.

The value to your business: Stop guessing. You'll understand exactly why email returns an average $36 for every $1 spent, and how to position email as the engine that turns enquiry into sale, and sale into lifelong customer. Confidence and clarity from day one.

What you'll learn: How to choose the right email & SMS platform for your stage of business. We compare the leading tools (Mailchimp, Klaviyo, Brevo, ActiveCampaign and more), what to look for, and how to get set up—fast.

The value to your business: Eliminate tech overwhelm in one sitting. Make a confident decision that fits your budget today and scales with you tomorrow. No more wasted subscriptions, no more decision paralysis. Just the right tool, working from day one.

What you'll learn: Simple email design fundamentals—layout, imagery, mobile-first thinking, and on-brand templates you can reuse forever. No designer required.

The value to your business: Beautiful, on-brand emails build instant trust and credibility. You'll learn to look like a million-dollar brand on a small business budget—so every send positions you as the premium, professional choice in your market.

What you'll learn: The exact frameworks for writing subject lines that get opened, body copy that gets read, and calls-to-action that get clicked. Conversion writing—made simple.

The value to your business: Doubling your open rate doubles your revenue. You'll learn the small tweaks that turn 'meh' emails into your highest-performing sales asset—every single week.

What you'll learn: How to set up automated email flows—welcome series, abandoned carts, re-engagement, post-purchase—that run 24/7 without you lifting a finger.

The value to your business: This is where small businesses become unstoppable. Automation lets you nurture every lead, save every cart, and delight every customer—while you're busy running the rest of your business. Set it once, profit forever.

What you'll learn: The art of timing—when to send, how often to send, and how to read the signals that tell you a customer is ready to buy. Stop guessing send times forever.

The value to your business: Right message + right moment = sales. You'll learn how to ride buying cycles, follow up at the perfect time, and turn passive subscribers into active customers without ever feeling pushy.

What you'll learn: Ethical, proven ways to grow a high-quality email and SMS list—lead magnets, opt-ins, pop-ups, social CTAs, and offline sign-ups that actually work.

The value to your business: Your list is the single most valuable asset your business owns—and unlike followers, you own it. Learn how to grow it consistently, and you'll have a permanent, profitable customer channel you can rely on through every market cycle.

What you'll learn: How to build your first email nurturing campaign—a simple sequence that warms up leads, answers their questions and guides them confidently to a buying decision.

The value to your business: Email is the perfect complement to every other marketing channel. It's how you turn an enquiry into a sale, and a sale into a long-term customer. You'll have a system that nurtures every new lead automatically—without ever feeling salesy.

What you'll learn: The handful of metrics that actually matter—open rates, click rates, conversion, revenue per email, list growth—and how to use them to make smarter decisions every week.

The value to your business: What gets measured, gets multiplied. You'll know exactly what's working, what isn't, and what to do next—so every send compounds your results. No more guessing, no more wasted effort. Just steady, confident growth.

What you'll learn: Why SMS is the most powerful underused channel for small businesses—and how to use it without being annoying. Discover the situations where a text outperforms every other channel.

The value to your business: SMS has a 98% open rate and is typically read within 3 minutes. You'll learn how to use it for flash promotions, appointment reminders, and time-sensitive offers that drive instant revenue.

What you'll learn: How to write SMS messages that get action—short, punchy, and crystal clear. Master the structure of a high-converting text, including offers, CTAs and link strategies that work in 160 characters.

The value to your business: A well-crafted SMS campaign can drive sales in minutes, not days. You'll learn how to launch campaigns that move stock fast, fill quiet days, and create urgency that customers actually appreciate.

What you'll learn: Compliant, ethical ways to grow an SMS subscriber list customers genuinely want to be on—using opt-in forms, keywords, in-store signups and incentives that work.

The value to your business: An SMS list is one of the most valuable assets a small business can own. You'll learn how to build a list of customers who actually want to hear from you—so every send is welcomed, not ignored.

What you'll learn: How to set up SMS automations that handle welcome messages, appointment reminders, abandoned cart recovery, post-purchase follow-ups and birthday offers—without you lifting a finger.

The value to your business: Automated SMS is the closest thing to free money in marketing. Set it up once and it drives revenue every day. Perfect for time-poor small business owners who want growth on autopilot.

What you'll learn: A step-by-step walkthrough of setting up your first Mailchimp autoresponder—from account configuration to a working welcome sequence that sends automatically the moment someone subscribes.

The value to your business: Stop losing leads in the gap between signup and sale. A working autoresponder welcomes every new subscriber, builds trust instantly, and starts converting browsers into buyers while you sleep.

What you'll learn: How to create QR codes and trackable short links that bridge your offline world (shop signage, packaging, flyers) with your digital marketing—and measure every click.

The value to your business: Turn every physical touchpoint into a list-builder and sales channel. You'll know exactly which posters, packages and promotions are driving signups—so you invest only in what's working.

What you'll learn: The technical-but-simple deliverability essentials—SPF, DKIM, sender reputation, list hygiene, content red flags—that decide whether your emails land in the inbox or the spam folder.

The value to your business: An email that doesn't land is an email that doesn't earn. You'll protect your sender reputation and ensure your hard-earned subscribers actually see your messages—which directly translates to more sales.

What you'll learn: What to do once your email marketing is up and running—advanced segmentation, testing, optimisation, integrations, and the next levers to pull as your business grows.

The value to your business: Avoid the plateau. You'll have a clear roadmap of next steps so your email marketing keeps compounding—adding more revenue, more loyal customers, and more margin year after year.

What you'll learn: How to use WhatsApp Business as a personal, high-trust marketing and customer service channel—catalogs, broadcast lists, quick replies, and automated greetings tailored for small business.

The value to your business: Meet customers where they already chat. WhatsApp Business turns conversations into sales, builds personal loyalty, and creates a direct line to your best customers—especially powerful for service businesses and local brands.