Email & SMS Marketing Course for Small Business Owners
Turn your inbox into income—in just 20 minutes a lesson.
Built by email & SMS marketing experts for busy small business owners, this course shows you exactly how to turn one-time buyers into loyal, repeat customers—without spending a cent more on ads. In bite-sized, jargon-free lessons, you'll learn the simple frameworks the world's smartest brands use to send messages people actually open, click, and act on.
Email and SMS aren't yesterday's channels—they're the highest-ROI tools a small business owns. For every $1 spent, email returns an average of $36, and SMS delivers a 98% open rate. Combined, they're the engine that turns curious browsers into paying customers, and one-time shoppers into raving fans who spend more, more often.
Phase 1: Email Foundations
Start with the fundamentals. Understand why email consistently outperforms every other channel, choose the right platform for your stage of business, and design beautiful, on-brand emails—no designer required.
- Introduction to email marketing and why it returns $36 for every $1 spent
- Choosing the best platform for your business (Mailchimp, Klaviyo, Brevo, ActiveCampaign and more)
- Designing simple, great-looking, mobile-first emails
Phase 2: Emails That Convert
Learn the writing and timing that turn 'meh' emails into your highest-performing sales asset—subject lines that get opened, copy that gets read, and CTAs that get clicked.
- Crafting emails people actually open and read
- Sending the right email at the right time to ride buying cycles
- Email marketing analytics—the handful of metrics that actually matter
Phase 3: Build & Nurture Your List
Your list is the single most valuable asset your business owns. Grow it ethically, then build nurture journeys that warm up leads and guide them confidently to a buying decision.
- Building a high-quality email and SMS list
- Creating simple email nurture journeys that convert enquiries into sales
- Setting up Mailchimp autoresponders the right way
Phase 4: Automation That Sells While You Sleep
This is where small businesses become unstoppable. Set up automated flows once and watch them drive revenue 24/7—welcome series, abandoned carts, re-engagement and post-purchase.
- Email marketing automation that runs without you lifting a finger
- Welcome, nurture and win-back sequences that drive revenue around the clock
Phase 5: Master SMS & WhatsApp
Reach customers in the channels they actually read. SMS has a 98% open rate and is typically read within minutes—learn to use it for flash promotions, reminders and time-sensitive offers, then add WhatsApp Business for high-trust, personal selling.
- The power of SMS marketing and how to use it without being annoying
- Crafting high-converting SMS campaigns and building a compliant list
- SMS marketing automation for reminders, cart recovery and follow-ups
- WhatsApp Business for catalogs, broadcasts and personal customer loyalty
Phase 6: Protect & Scale Your Results
Make sure every message you send actually lands, track every offline touchpoint, and pull the advanced levers that keep your results compounding year after year.
- Keeping your emails out of the spam folder (SPF, DKIM, deliverability)
- QR codes and URL shorteners to track every campaign
- Advanced segmentation, testing and next steps as your business grows
Your All-Access Pass to Inbox Income
You've seen the full roadmap—18 practical lessons from your first email to advanced SMS and WhatsApp automation, built specifically for small business owners. This isn't just a course; it's how you build a direct, profitable line to the customers you already have.
Your investment is just $295 (one-off payment) with lifetime access.
That's less than the cost of a single month with a marketing agency—and unlike a $5,000+ retainer, you keep these skills forever. Get the same email & SMS strategies agencies sell their clients, distilled into bite-sized 20-minute lessons. Stop renting your marketing. Start owning it.
Backed by our 30-day money-back guarantee.
