TradieCore Login & Guide: Everything HiPages Tradies Need to Know (2026)

Last updated: May 2026 · 11 min read · By 20 Minute Marketing

Quick Navigation

• What is TradieCore?
• TradieCore login: how to access your dashboard
• What TradieCore actually does
• How to set up TradieCore properly (the bit most tradies skip)
• TradieCore: common problems and how to fix them
• The thing most TradieCore users figure out a year too late
• Making TradieCore pay for itself
• How Newton went from TradieCore-dependent to fully booked
• Frequently asked questions

What is TradieCore?

TradieCore is the operational platform HiPages provides to its tradie subscribers. When a homeowner posts a job on HiPages, the lead flows into TradieCore. When you respond to that lead, you do it through TradieCore. When you schedule the job, send the quote, log the work, or invoice the customer, you do it through TradieCore.

In other words: HiPages is what the customer sees. TradieCore is what the tradie sees. Two different products, one ecosystem.

It's available as a web dashboard (login at hipages.com.au/tradies/login) and as a mobile app for iOS and Android. The mobile app is what most tradies actually use day-to-day, because lead notifications matter — and on HiPages, response speed is one of the biggest predictors of whether you win the job.

If you're paying a HiPages subscription, you're paying for access to TradieCore. The two are functionally inseparable.

TradieCore Login: How to Access Your Dashboard

Web dashboard: hipages.com.au/tradies/login

Mobile app: Search "HiPages for tradies" or "HiPages Tradie" in the App Store (iOS) or Google Play (Android). Same login credentials as the web dashboard.

If you can't log in, the most common causes — in rough order of frequency:

1. You're using the customer-side login. HiPages has two separate login pages — one for homeowners posting jobs, one for tradies. Make sure you're on the tradie page, not hipages.com.au's main login.
2. Forgotten password. Use the "forgot password" link on the login page. Reset emails sometimes land in spam, particularly with Gmail and Outlook.
3. Subscription lapsed or paused. If your subscription is on hold or has expired, login may still work but you won't see leads. Check your billing status under account settings.
4. Email address mismatch. If you signed up with a different email than the one you're trying to use, the system won't recognise you. Check old emails from HiPages for the address they're sending to.
5. App version out of date. Login failures on the mobile app are often fixed by updating to the latest version from the App Store or Play Store.

If none of that works, HiPages support is the next stop — but be prepared for delays. Average response time on tradie support enquiries can run 24–72 hours.

What TradieCore Actually Does

The platform has six main functions, in order of how much time a typical tradie spends on each:

For a sole-operator tradie, TradieCore is functional. It's not the best CRM on the market, it's not the best invoicing tool on the market, and it's not the best scheduling tool on the market — but it's good enough that you don't strictly need other tools to run a business through it.

That convenience is also the trap, but we'll get to that.

How to Set Up TradieCore Properly (The Bit Most Tradies Skip)

Here's the truth nobody at HiPages will tell you: most tradie profiles on TradieCore are between 30% and 60% complete. The platform lets you start receiving leads as soon as the basics are in place, so most tradies stop there. The problem is that an incomplete profile costs you jobs you've already paid the lead fee for.

If you do nothing else this week, do this. Block out two hours on a Saturday and complete every section properly:

1. Profile photo and cover image. Real photo of you, not a logo. Tradies who show their face have measurably higher quote acceptance rates than those with stock images or company logos. Upload a cover image of your work — a finished job, not a generic template.
2. Business description. Three short paragraphs: who you are, what you do, what makes you different. Mention your service area by suburb name explicitly. Customers searching for "Ringwood plumber" want to see "Ringwood" in your profile, not just "eastern Melbourne."
3. Service categories. Add every service you actually offer — not just your primary one. Each additional category opens you up to more lead types without additional cost. If you're a plumber who also does gas fitting and hot water, list all three.
4. Service area. Be specific. Tick every suburb you'll genuinely travel to. Going too narrow costs leads; going too wide costs petrol and time on jobs you shouldn't have taken.
5. Photos of completed work. Aim for at least 12. Before-and-after pairs work disproportionately well. Customers spend 3–4 times longer on profiles with strong photo galleries than those without.
6. Certifications and licences. Upload everything. License numbers, insurance certificates, trade qualifications. The "verified" badges this triggers measurably lift quote acceptance.
7. Response settings. Set up push notifications on the mobile app and SMS alerts. On HiPages, the first three tradies to respond typically lock out everyone else. Speed isn't a nice-to-have, it's the game.
8. Pricing guidance (optional but recommended). Filling out indicative pricing helps the algorithm match you with customers in your price range and reduces wasted leads.

Two hours of profile work, applied properly, will lift quote acceptance by 20–40% almost immediately. Most tradies leave this on the table.

TradieCore: Common Problems and How to Fix Them

The issues that come up consistently in tradie forums and review sites:

"I'm paying for leads that never become jobs."

This is the structural feature most new tradies don't fully understand: you pay for the lead — the contact details — not the job. If a customer requests three quotes, ghosts everyone, and decides to do it themselves, you've still paid for that lead. The same applies if the customer goes with one of the other tradies who quoted. With typical conversion rates of around 1 in 5, four out of every five leads you pay for don't become jobs. This isn't a bug — it's how the platform makes money. The fix isn't fighting the system; it's lifting your conversion rate so the maths works in your favour. We'll come to this.

"My lead credits expire before I can use them."

HiPages credits typically have an expiry window. If you stockpile credits during a quiet month and then a busy month follows where you don't quote much, you can lose them. Check your credit balance and expiry dates monthly. If you're sitting on credits about to lapse, use them on slightly out-of-area jobs you'd normally pass on — losing the credit costs more than the petrol.

"I requested a refund on a bad lead and got knocked back."

HiPages does have a credit refund policy for fraudulent leads, leads outside your declared service area, or leads where the job description is materially wrong. The policy is real but the bar is high — you generally need to flag it within a tight window (often 48 hours) with documentation. Get into the habit of flagging dodgy leads immediately, not when you've had time to think about it. Late refund requests routinely get rejected.

"The app won't load my new leads."

Almost always one of three things: (1) the app needs an update, (2) your notification permissions have been switched off in your phone settings, or (3) you're outside one of your declared service areas. Check those three before contacting support.

"The reviews on my profile aren't being updated."

HiPages reviews are tied to completed jobs run through the platform — so if you do work for a customer you originally met on HiPages but the second job goes through your own channels, you can't capture a HiPages review for that job. Reviews on the platform also moderate slower than Google reviews, sometimes by several days. Don't panic if a review doesn't appear immediately.

"My quote acceptance rate is below 20%."

This is normal on HiPages and not a TradieCore issue specifically — it's the platform model. The fix is upstream of the platform: better profile, faster response, stronger reviews, more value-based positioning. The same skills that lift HiPages conversion lift conversion on every other channel too.

The Thing Most TradieCore Users Figure Out a Year Too Late

Here's the section most TradieCore guides won't write, because most TradieCore guides are written by HiPages.

TradieCore is a perfectly reasonable platform when it's one of several lead channels for your business. The problem is what happens when it becomes your only lead channel — which is the situation most HiPages tradies drift into without realising.

The maths runs like this. A typical metro tradie pays roughly $200–$600/month for a HiPages subscription, plus per-lead fees of $25–$80+ on every quote sent. Add it up across an average month and the all-in spend often lands around $900. That's $10,800/year — and at the end of the year, you own nothing. The clock resets. Stop paying, and the leads stop the next day.

Now compare that to a tradie who runs TradieCore alongside a Google Business Profile, suburb-specific landing pages, an email list and a review generation system. Same trade, same suburb, same skill level. The TradieCore spend stays the same — but it's now generating maybe 30% of total leads instead of 100%. The other 70% comes from owned channels that cost nothing per lead and compound every month.

Three things change when TradieCore stops being your only channel:

1. You stop competing on price. When HiPages is your only source of leads, you have to win every quote you send — which means undercutting. When it's one of several sources, you can let the price-sensitive ones go and focus on the leads worth winning.
2. You stop being exposed. If HiPages changes pricing, deplatforms you, or saturates your category with new tradies, your business doesn't stop. You have other channels running.
3. You stop renting and start owning. Every Google review, every page-one ranking, every email subscriber is an asset that compounds. They keep producing leads next year, and the year after, with no marginal cost. TradieCore spend disappears the moment you stop paying.

This isn't an argument for quitting TradieCore. It's an argument for not relying on it. The tradies who use HiPages well are the ones who treat it as one channel of several. The tradies who burn out on HiPages are the ones who treat it as their entire marketing strategy.

Making TradieCore Pay for Itself: The Conversion Lift

Here's the part that surprises most TradieCore users: the same skills that build owned channels also dramatically lift your conversion rate on TradieCore itself.

The fundamentals — review velocity, profile optimisation, response speed, value-based positioning, and quote conversion — are channel-agnostic. They lift your numbers wherever you're quoting:

If you currently convert 1 in 5 TradieCore leads and the right system lifts you to 1 in 3 — which is the typical jump for tradies who apply the fundamentals — your effective cost per booked job halves overnight. Same lead spend. Twice the jobs.

This is what the 20 Minute Marketing Essentials Course teaches: the complete digital marketing system for Australian tradies, in 52 lessons of 20 minutes each — designed to be consumed in your van between jobs, not in two-hour evening study blocks.

Two outcomes from one course: TradieCore starts paying for itself in the first 90 days through better conversion, and you build the owned channels (Google Business Profile, suburb-specific landing pages, review velocity, email and SMS) that mean you don't need TradieCore long-term.

It's not a TradieCore alternative. It's TradieCore on better terms — plus everything else.

How Newton Went From TradieCore-Dependent to Fully Booked

Frequently Asked Questions

What is TradieCore?

TradieCore is the tradie-side platform that powers HiPages — the dashboard, mobile app and back-end where Australian tradies set up their profile, receive leads, send quotes, schedule jobs and manage invoicing. HiPages is what the customer sees; TradieCore is what the tradie sees. The two are functionally inseparable — paying a HiPages subscription means paying for access to TradieCore.

How do I log in to TradieCore?

The TradieCore web login is at hipages.com.au/tradies/login, and the mobile app uses the same credentials. Search "HiPages for tradies" in the App Store or Google Play. If login fails, the most common causes are using the customer-side login by mistake, forgotten passwords (check spam for reset emails), lapsed subscriptions, or an out-of-date app version.

Is TradieCore the same as HiPages?

TradieCore is the tradie side of the HiPages ecosystem; HiPages is the consumer-facing brand. When a homeowner posts a job through HiPages, the lead flows into TradieCore. They are two products in one ecosystem — you can't use one without the other if you're a paying tradie subscriber.

How much does TradieCore cost?

TradieCore access is included in your HiPages subscription, which typically runs $200–$600 per month depending on trade and location, plus per-lead fees of $25–$80+ each time you accept a lead. The monthly subscription covers the platform itself; the per-lead charges cover the leads you receive through it. The combined all-in spend for a metro tradie in a competitive category often lands around $900/month.

How do I set up my TradieCore profile properly?

Block out two hours and complete every section: real photo of you (not a logo), three-paragraph business description with suburb names mentioned, every service category you actually offer, every suburb you'll travel to, at least 12 photos of completed work, and all certifications and licences uploaded. Most TradieCore profiles are 30–60% complete, which is why most tradies' quote acceptance rates sit below 20%. A complete profile lifts conversion measurably on its own.

Why am I not winning jobs on TradieCore?

The most common reasons are slow response time (the first three tradies usually lock out the rest), an incomplete profile, weak or missing reviews, and quotes framed on price rather than value. The platform itself isn't the problem — most tradies are competing with the same fundamentals turned off. Lifting quote acceptance from 1 in 5 to 1 in 3 is achievable for most tradies who apply professional marketing fundamentals to their TradieCore presence.

Can I get a refund for a bad TradieCore lead?

Yes, HiPages does refund lead credits for fraudulent leads, leads outside your declared service area, or leads where the job description is materially wrong — but the bar is high and the timeframe is tight. Flag dodgy leads immediately (within the first 48 hours, ideally) with documentation. Late refund requests routinely get rejected.

What's the best alternative to relying on TradieCore?

The best path isn't quitting TradieCore — it's making it one channel of several instead of your only one. Build a Google Business Profile, suburb-specific landing pages, a review generation system, and an email and SMS list to past customers. These channels deliver exclusive leads at zero ongoing cost per lead and compound every month. The 20 Minute Marketing Essentials Course covers the full system in 52 lessons of 20 minutes each.

The Bottom Line

TradieCore is a real platform doing a real job. If you're a HiPages tradie, log in at hipages.com.au/tradies/login, set up your profile properly, and use it well.

But don't make the mistake most TradieCore users make: treating it as your entire marketing strategy. The tradies who win long-term run TradieCore as one channel of several, with owned channels — Google Business Profile, suburb-specific pages, reviews, email — doing the heavy lifting around it. Same trade. Same suburb. Different business.

It's not about leaving TradieCore. It's about not needing it.

Related reading:
· HiPages Alternative: 7 Best Options for Australian Tradies (2026)
· Digital Marketing for Tradies: The No-Nonsense 2026 Playbook
· Case Study: How Newton Replaced HiPages in Four Months
· The 20 Minute Marketing Essentials Course