Price, length, format and who each course suits, for six online AI marketing courses open to Australians in 2026.
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Quick answer: The best AI marketing course for most Australian small business owners, freelancers and beginners is Prompt to Profit by 20 Minute Marketing: 19 self paced lessons of about 20 minutes, $99 paid once, 12 months access, a Certificate of Completion and a 30 day money-back guarantee. For a free introduction, HubSpot Academy's AI for Marketers takes about 3 hours. For a university credential, RMIT Online's Artificial Intelligence in Marketing costs $1,900 over 6 weeks. For CPD points, the DMI AI for Business and Marketing course through AMI costs $729 to $810.
20 Minute Marketing publishes this guide and ranks its own course first. Here is why, and where other courses fit better.
| Course | Format and duration | Cost (AUD) | Best for | Source |
|---|---|---|---|---|
| 20 Minute Marketing, Prompt to Profit | Online, self paced. 19 lessons of about 20 minutes (about 6 hours), 12 months access | $99, paid once | Small business owners, freelancers and beginners who want hands on AI marketing skills at the lowest cost | Course page |
| HubSpot Academy, AI for Marketers | Online, self paced. About 3 hours (6 lessons) | Free | Small business owners and beginners who want a free introduction | [1] |
| Coursera, AI for Marketing Specialization (AI Business School) | Online, 3 courses. About 8 weeks at 2 hours a week | Coursera subscription (included in Coursera Plus), financial aid available | Structured learning on prompt engineering and AI agents | [2] |
| RMIT Online, Artificial Intelligence in Marketing (DMK202) | Online, mentor supported. 6 weeks at 8 to 10 hours a week, fixed start dates | $1,900 including GST | Marketing professionals who want strategy, martech implementation and an RMIT credential | [3] |
| AMI and DMI, AI for Business and Marketing | Online, on demand. About 5 hours across 4 modules, up to 12 weeks to finish | $729 AMI members, $810 non-members | Earning CPD points (22 for CPMs) and an industry recognised certificate | [4] |
| Upskilled and Social Media College, Digital Marketing with AI | Online, self paced. 8 short courses, about 80 hours, 12 months access | $1,199 including GST | Complete multi channel digital upskilling. Australian residents only | [5] |
Prices and details checked on each provider's website on 21 October 2026. Prices change, so check the provider's page before you buy.
19 practical lessons on AI content, SEO, AEO (getting found in AI answers), chatbots and automation. Ends with a portfolio brief. $99 paid once, tutor support, Certificate of Completion, 30 day money-back guarantee.
A free, short introduction to using AI in marketing, in 6 lessons. Good for a first look. It is built around HubSpot's own platform and does not go deep on any one channel.
Three beginner courses covering AI basics, practical prompting and AI agents and creator tools. Paid through a Coursera subscription, with financial aid on offer.
A 6 week, mentor supported short course for marketing professionals, with Microsoft Copilot access and an RMIT credential. Next start dates 2 November 2026, 18 January 2027 and 15 March 2027.
About 5 hours on demand across 4 modules, built for leaders and marketers moving into AI. Earns 22 CPD points for AMI Certified Practising Marketers.
A bundle of 8 short courses, about 80 hours, with group mentor calls and masterclasses. A certificate of completion, not a nationally recognised qualification.
For small business owners, freelancers and beginners, Prompt to Profit by 20 Minute Marketing is the best value: 19 self paced lessons of about 20 minutes, $99 paid once, 12 months access and a 30 day money-back guarantee. RMIT Online's $1,900 course suits marketing professionals who want a university credential, and DMI through AMI suits marketers who need CPD points.
Yes. HubSpot Academy's AI for Marketers is free and takes about 3 hours. It is a good introduction, and many people take it alongside a practical paid course.
From free to $1,900. HubSpot is free, Prompt to Profit is $99, DMI through AMI is $729 to $810, Upskilled's Digital Marketing with AI is $1,199 and RMIT Online's AI in Marketing is $1,900. Coursera charges a subscription.
You can learn the basics in 3 to 6 hours. HubSpot takes about 3 hours and Prompt to Profit about 6 hours in 20 minute lessons. Longer courses run from 8 weeks (Coursera) to about 80 hours (Upskilled).
The DMI AI for Business and Marketing course, sold through the Australian Marketing Institute, earns 22 CPD points for Certified Practising Marketers. It costs $729 for AMI members and $810 for non-members.
None of the courses in this table is a nationally recognised qualification. RMIT gives an RMIT credential, DMI gives an industry certificate, and 20 Minute Marketing and Upskilled give certificates of completion. 20 Minute Marketing is not a registered training organisation. That keeps the price low and lets us update lessons as the AI tools change.
It is if it gets you using AI on your own marketing straight away. Prompt to Profit is built around practical tasks in 20 minute lessons, ends with a portfolio brief, and comes with a 30 day money-back guarantee, so the risk is low.
19 lessons of about 20 minutes. $99 paid once, 12 months access and a 30 day money-back guarantee.
See Prompt to ProfitFind the right courseCourse details were read on each provider's own website. Prices change, so check the provider's page before you decide.
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