Competitor Analysis for Small Business: The Complete Guide to Understanding Your Market
Feb 17, 2026
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What is Competitor Analysis for Small Business?
Quick Answer:
Competitor analysis for small business is the systematic process of identifying your direct and indirect competitors and evaluating their strategies, strengths, and weaknesses to inform your own business decisions. It involves researching competitors' websites, content, social media presence, pricing, customer reviews, and advertising to understand the competitive landscape and identify market gaps and opportunities.
For small business owners, competitive analysis helps you:
- Identify market gaps where customer needs aren't being met
- Refine your unique value proposition (UVP) with evidence-backed differentiation
- Set realistic, data-informed goals by benchmarking against competitors
- Anticipate market shifts and stay ahead of trends
- Make strategic decisions about pricing, messaging, and product development based on facts, not assumptions
Key steps include: identifying competitors across three tiers (direct, indirect, tertiary), researching their digital footprint using free tools like Google searches and social media analysis, synthesizing findings into a SWOT analysis, and creating an ongoing monitoring system to stay informed.
The most successful Australian small businesses use competitor analysis not to copy competitors, but to find the unoccupied space where they can uniquely thrive.
Competitor Analysis for Small Business: Why It's the Secret Weapon Australian Small Businesses Ignore
Here's what most Australian small business owners don't realize:
Your competitors are showing you exactly how to grow your business.
Not by copying them. By studying what they do well, what they do poorly, and what customers actually want that nobody's offering yet.
Right now, there are three things happening in your market:
- Your competitors are collecting customer complaints - Which gives you insight into what to improve
- Your competitors are discovering what works - Which you can learn from without the trial and error
- Your competitors are missing opportunities - Which become your winning strategy
Most small business owners ignore this free intelligence. They guess at their strategy instead of basing it on facts.
The result? They waste time and money on marketing that doesn't work. They miss market opportunities. They fail to differentiate from competitors. They price themselves wrong. They don't understand what customers actually want.
This comprehensive guide walks you through exactly how to conduct competitor analysis as an Australian small business owner—without expensive tools or consultants. By the end, you'll have a clear competitive advantage based on real market data.
Why Competitor Analysis Is Non-Negotiable for Australian Small Businesses
Let me be direct: If you're not analyzing your competitors, you're operating in the dark.
The Real Cost of Ignoring Your Competition
Without competitor analysis, you:
❌ Waste marketing money - You're messaging to a vague idea of who your customer is, not based on what competitors are actually learning
❌ Miss market opportunities - You don't know what customers want that nobody's providing
❌ Price yourself wrong - Without knowing competitor pricing, you either price too high (lose sales) or too low (leave money on table)
❌ Confuse your positioning - You don't know what makes you genuinely different
❌ React instead of anticipate - You see competitor moves and scramble to respond, instead of staying ahead
❌ Make costly mistakes - You don't learn from competitors' failures before wasting time and money on them
The Real Benefit of Competitor Analysis
When you conduct competitor analysis, you:
✅ Find market gaps - Discover what customers want that competitors aren't offering
✅ Sharpen your messaging - Build a UVP backed by real market research, not guesswork
✅ Set realistic goals - Benchmark against competitors so your targets are ambitious but achievable
✅ Make smarter decisions - About pricing, content, social media, product features—all based on data
✅ Stay ahead of trends - You spot market shifts before they fully happen
✅ Compete effectively - Even with a smaller budget, strategic insight beats deep pockets
For Australian small businesses competing against larger companies, competitor analysis is your leveling tool. It replaces budget disadvantage with strategic advantage.
The Three Types of Competitors You Need to Understand
Not all competitors are the same. Before you start analyzing, you need to categorize them correctly.
Direct Competitors
These are your obvious rivals. They offer the same (or very similar) product or service to the same target audience and solve the same core problem.
Examples:
- If you're a Melbourne-based digital marketing agency, other digital marketing agencies in Melbourne are direct competitors
- If you sell handmade leather goods online, other online sellers of handmade leather goods are direct competitors
- If you're a personal trainer in Sydney, other personal trainers in Sydney are direct competitors
Why it matters: These competitors should be your primary focus. They're fighting for your exact customers.
Indirect Competitors
These businesses solve the same customer problem or satisfy the same need, but with a different solution.
Examples:
- If you run a café, a juice bar is an indirect competitor (both solve "morning beverage" need)
- If you sell meal kits, a grocery delivery service is an indirect competitor (both solve "meal planning" need)
- If you offer digital marketing training, a marketing consultant is an indirect competitor (both help businesses with marketing)
Why it matters: Analyzing indirect competitors reveals broader market trends and potential substitutes for your solution. They show you what alternative approaches customers are choosing.
Tertiary (Replacement) Competitors
These seem unrelated but still compete for your customer's wallet and attention.
Examples:
- For a café: a premium chocolate shop (customer spends $5 on chocolate instead of coffee)
- For meal kits: digital payment apps (customer goes cashless, stops needing wallets)
- For training courses: competing priorities for budget (customer spends money on software instead of training)
Why it matters: Being aware of these helps you understand broader context of customer choice and spending patterns.
Focus Strategy: For your initial analysis, focus on 3-5 direct competitors and 1-2 indirect competitors. This keeps your analysis manageable while giving you actionable insights.
The 5-Step Competitor Analysis Process
Here's the practical, step-by-step process to conduct competitor analysis for your Australian small business.
Step 1: Identify Your Core Competitors
You need a systematic method to find who you're actually competing against.
Method A: Google Search Reconnaissance
Start with Google. Your customers use Google to find you, so the businesses appearing in search results are your competitors.
- Search obvious keywords: If you sell "organic dog food," search that exact term. Note the top 5-10 companies appearing in organic results and paid ads.
- Search long-tail keywords: Try more specific searches like "best grain-free dog food Australia" or "hypoallergenic puppy food delivery Melbourne." These reveal niche competitors targeting specific customer segments.
- Use "vs" and "alternative" searches: Search "[Your Product] vs" or "[Competitor Name] alternative." Google's autocomplete will show common comparisons and reveal key rivals.
- Check "People Also Ask": This section shows related questions your audience asks. The businesses answering these questions are competitors for your audience's attention.
Example for an Australian fitness app:
- Search: "fitness app Australia" → See top competitors
- Search: "best app for home workouts Australia" → Find niche competitors
- Search: "fitness app vs Fitbit" → See direct comparison competitors
- Look at "People Also Ask" → Find comparison questions people are asking
Method B: Social Media and Community Analysis
Your audience discusses products and asks for recommendations on social media and online communities.
- Search hashtags on Instagram/TikTok: Search relevant hashtags and see which brands are tagged and discussed
- Check Reddit and Quora: Search your industry on r/AskReddit or industry-specific subreddits (e.g., r/FitnessAustralia). See which brands are being recommended
- Look at influencers: See which brands influencers in your space are partnering with or recommending
Method C: Ask Your Customers
Your best customers have already done the research.
When you onboard a new customer, ask: "What other options did you consider before choosing us?"
This directly tells you who they see as competitors.
Method D: Use Free Tools
Free SEO tools show you which websites rank for the same keywords as you:
- Ubersuggest (free version)
- Ahrefs (limited free backlink checker)
- Google Trends (compare search interest over time)
- SEMrush (free trial with limited searches)
Actionable Step: Create a spreadsheet and list 5-7 competitors you've identified. Note whether each is direct, indirect, or tertiary.
Step 2: Analyze Their Website and User Experience
A competitor's website reveals how they position themselves and what conversion process they use.
What to examine:
Homepage Message:
- What's their immediate value proposition? Can you understand what they do in 5 seconds?
- Is their tone professional, playful, casual, authoritative?
- What's the main CTA (Call-to-Action)? "Buy Now," "Book Free Consultation," "Learn More"?
Navigation and Structure:
- Is it easy to find products/services, pricing, and contact information?
- Does the site flow logically, or is it confusing?
Checkout Process (if e-commerce):
- How many steps to purchase?
- Do they force account creation or allow guest checkout?
- What's the friction in the process? (Long forms, hidden shipping costs, confusing options)
Technical Performance:
- Use Google PageSpeed Insights (free) to check their website speed on mobile and desktop
- Slow websites = lost customers. This is your opportunity to provide faster experience.
Design and Professionalism:
- Does it look professional and trustworthy?
- Is it mobile-friendly or does it look dated on phones?
- Are there obvious design issues that hurt user experience?
Pro Tip for Australian Businesses: Check if they mention Australian-specific information (pricing in AUD, mention of Australian locations, compliance with Australian privacy laws). If they don't, there's an opportunity to be more locally relevant.
Actionable Step: Spend 10 minutes on each competitor's website. Note 3-5 observations about their UX in your spreadsheet.
Step 3: Research Their Content and SEO Strategy
Content shows what topics competitors are using to attract customers and build authority.
What to investigate:
Blog Content:
- Do they have a blog? How frequently do they update it?
- What topics are they covering? (These are customer pain points)
- Is the content comprehensive and helpful, or shallow and salesy?
- Are they ranking in Google for these topics? (Check by searching the topic + their brand name)
Keywords They Target:
- Use Ubersuggest's free version: Enter their domain and see top keywords they rank for
- This shows their SEO strategy at a glance
Backlinks (Links from Other Sites):
- Use Ahrefs' free backlink checker: Who's linking to them?
- Are they mentioned in major publications, industry directories, guest posts?
- Strong backlinks = strong authority
Content Types:
- Do they create videos, podcasts, guides, case studies?
- Which content types get the most engagement?
Example Analysis: If you're analyzing a competitor digital marketing agency, you might find:
- They rank for "digital marketing for e-commerce"
- They have 50+ blog posts (suggesting content focus)
- They're linked from major Australian business publications (strong authority)
- Their content is comprehensive and well-researched (strong threat)
- But they haven't published in 2 months (opportunity to be more active)
Actionable Step: Note their top 5 content topics and content frequency in your spreadsheet.
Step 4: Analyze Their Social Media and Customer Engagement
Social media reveals their community building efforts, brand personality, and what messaging resonates.
What to examine:
Platform Presence:
- Which platforms are they on? (Instagram, Facebook, LinkedIn, TikTok, YouTube)
- Their choice shows which audiences they prioritize
Follower Count vs. Engagement:
- Don't be fooled by follower count alone
- Calculate their engagement rate: (Likes + Comments + Shares) / Followers × 100
- An account with 10,000 followers and 100 likes per post (1% engagement) is weaker than 5,000 followers and 500 likes (10% engagement)
Content Strategy:
- What type of content do they post? Educational? Promotional? Behind-the-scenes? User testimonials?
- What's the ratio? (50% educational, 30% promotional, 20% entertainment)
- Which posts get highest engagement? (This reveals what their audience actually cares about)
Tone and Personality:
- Are they formal or casual?
- Funny or serious?
- How does their tone compare to yours?
Community Engagement:
- Do they respond to comments and messages?
- How do they handle negative feedback?
- Do they engage with customer comments, or just post and disappear?
Growth Rate:
- Are they growing followers steadily or stagnating?
- This indicates if their social strategy is working
Example Analysis: Competitor fitness app:
- Strong Instagram presence (50K followers, 5% engagement)
- Posts daily workout tips (educational content winning)
- Responds to all comments within 2 hours
- Tone is motivational and casual
- User testimonials generate highest engagement
- Insight: They've cracked community engagement through consistent, responsive interaction
Actionable Step: Review their last 10-15 posts. Calculate average engagement rate. Note their content mix and tone.
Step 5: Check Customer Reviews and Sentiment
What customers say is more important than what competitors claim. This reveals true strengths and exploitable weaknesses.
Where to look:
Google Reviews:
- Search their business name on Google
- Read through dozens of reviews (not just the top ones)
- Look for patterns in praise and complaints
Industry-Specific Review Sites:
- Trustpilot (popular in Australia)
- Capterra (for software)
- Yelp (for local businesses)
- Industry-specific sites (e.g., reviews for pet products, fitness apps, etc.)
Social Media Comments:
- Read comments on their posts and ads
- This is often where unfiltered feedback appears
Categorize Patterns:
Create columns in your spreadsheet:
- Common Praises: What do customers consistently love?
- Common Complaints: What do customers consistently criticize?
Example Analysis: Competitor digital marketing agency:
- Common Praises: "Great results," "Professional team," "Good communication"
- Common Complaints: "Expensive," "Slower to respond to emails," "Templates feel generic"
- Insight: They deliver results but are overpriced and lack personalization
This is gold. You now know:
- They're effective (so you need quality too)
- Price is a pain point (opportunity to offer better value)
- Personalization is missing (your differentiator)
Actionable Step: Read 20-30 reviews of each competitor. List 3-5 common praises and 3-5 common complaints.
The SWOT Analysis Framework: Turn Data Into Strategy
Once you've gathered all this data, you need to synthesize it into actionable strategy. This is where SWOT analysis comes in.
SWOT stands for:
- Strengths (internal positives - what they do well)
- Weaknesses (internal negatives - what they do poorly)
- Opportunities (external positives - gaps in market you can exploit)
- Threats (external negatives - challenges from market)
How to Create a SWOT Analysis
Create a simple four-quadrant grid for each competitor (and one for yourself).
Strengths (What They Do Well):
- Excellent Google rankings for key keywords
- Strong customer reviews praising their service
- Highly engaged social media community
- Fast, mobile-friendly website
- Responsive customer service
- Unique product features
Example: Competitor fitness app strengths:
- User-friendly interface (noted in reviews)
- Comprehensive workout library (500+ workouts)
- Strong Instagram community (50K followers, 5% engagement)
- Daily content updates
Weaknesses (What They Do Poorly):
- Slow website loading times
- Outdated blog (last post 6 months ago)
- Poor mobile experience
- No presence on TikTok (where younger audience is)
- High customer complaints about billing
- Generic customer service responses
Example: Competitor fitness app weaknesses:
- High pricing ($20/month vs industry average $10)
- No free trial offered
- Complaints about glitchy app performance
- Customer service takes 48+ hours to respond
- No beginner-friendly programs (audience is advanced users only)
Opportunities (Market Gaps You Can Exploit): These are the most important. They're where you build your competitive advantage.
- Service gap: Competitors don't offer free trials. You offer 7-day free trial.
- Quality gap: Competitors have slow apps. You optimize for speed.
- Price gap: Competitors are expensive. You offer 30% better pricing.
- Content gap: Competitors only have blog. You create YouTube tutorials and podcasts.
- Audience gap: Competitors only target advanced users. You create beginner programs.
- Service gap: Competitors respond slowly. You offer 1-hour response guarantee.
Example: Opportunities for your fitness app:
- Offer free trial (competitors don't)
- Focus on beginner-friendly programs (competitors are advanced-only)
- Responsive customer support (competitors take 48 hours)
- Lower pricing ($8/month vs competitor $20)
- Beginner guides and tutorials (competitors assume users know what they're doing)
Threats (External Challenges):
- Major competitor just raised marketing budget
- A new startup is disrupting with AI-powered workouts
- Market is becoming saturated with fitness apps
- Competitor just launched at a lower price
- Industry trend shifting toward live classes (competitor has live classes, you don't)
Transform SWOT Into Your Unique Value Proposition (UVP)
Your UVP is the core statement of what makes you different and better.
Weak UVP (based on guessing): "We offer the best fitness app."
Strong UVP (based on competitor analysis): "We help beginners get fit with personalized workouts and 1-hour support responses, at half the cost of competitors—with a 7-day free trial so you can experience it before committing."
The second one is specific, customer-centric, and directly addresses gaps in competitors' offerings.
Formula for UVP based on competitor analysis:
"We help [Target Audience] [Benefit] through [Your Solution], unlike [Competitors] who [Competitor Weakness]."
Example:
"We help busy Australian small business owners understand their market through competitor analysis and strategic insights, without needing expensive consultants—using free tools and proven frameworks."
This UVP:
- Speaks to specific audience (Australian small business owners)
- Clear benefit (understand market, gain strategic advantage)
- Your unique approach (free tools, proven frameworks)
- Competitor weakness (competitors charge thousands for this)
Set Data-Informed Goals Using Competitive Benchmarking
Now that you understand your competitive landscape, set realistic goals.
Without benchmarking (vague): "Increase website traffic."
With benchmarking (specific and achievable): "Our top competitor gets 5,000 monthly visits from organic search. We currently get 800. For Q4, we'll target 1,500 by creating 8 new blog posts on topics competitors aren't covering but customers are searching for."
This goal is:
- Specific (1,500 visits)
- Measurable (we'll track)
- Achievable (competitor is at 5,000, so 1,500 is realistic)
- Time-bound (Q4)
- Evidence-based (based on competitor benchmarking)
Examples of data-informed goals:
Social Media: "Competitor A has 3% average engagement rate. Industry average is 2%. We're at 1%. Goal: Reach 2% by Q2 by shifting to 60% educational content (competitor uses 40%)."
Customer Reviews: "Competitor has 4.7-star average with 200 reviews. We have 4.2 stars with 50 reviews. Goal: Reach 4.5 stars with 100 reviews by Q3."
Content: "Competitors publish 2 blog posts per month. We publish 0. Goal: Publish 1 per week (4/month) starting next month."
Create a System for Ongoing Competitor Monitoring
Competitor analysis isn't one-time. Markets change rapidly. Create a system to stay informed.
Monthly Quick Check (30 minutes):
- Check competitor email newsletters (you're subscribed to them)
- Scroll their social media accounts
- Note any significant changes
Quarterly Deep Dive (2-3 hours):
- Update your SWOT analysis
- Re-check top keyword rankings
- Review new content they've published
- Check if they've launched new products/features
- Look at recent customer reviews
Tools to set up (all free):
- Google Alerts: Create alerts for each competitor's name. Google emails you whenever they're mentioned online.
- Social Media Monitoring: Follow competitors on Instagram/LinkedIn/Facebook. Check their posts weekly.
- Review Monitoring: Bookmark their review pages. Check quarterly for new reviews and trends.
- Keyword Tracking: Set up free Google Search Console to track your rankings vs competitors.
- Email Subscriptions: Subscribe to competitors' email newsletters from a separate email address.
Quarterly Review Meeting:
Block 2 hours in your calendar once per quarter. Review:
- What's changed with competitors?
- What opportunities are emerging?
- Should we adjust our strategy?
- Update your UVP if needed?
Real Australian Small Business Examples
Let me show you how this works with real Australian businesses.
Example 1: Sydney Digital Marketing Agency
Competitors Identified:
- Direct: 3 other Sydney agencies offering similar services
- Indirect: Freelance marketers, in-house CMOs
SWOT for Top Competitor (BigCo Marketing):
Strengths:
- Strong Google rankings for "digital marketing Sydney"
- 4.8-star Google reviews (based on 89 reviews)
- Large Instagram following (8K followers, 2.5% engagement)
- Team of 15 people (appears established)
Weaknesses:
- Website slow on mobile (PageSpeed score: 42/100 on mobile)
- Blog last updated 3 months ago
- No TikTok presence
- Customer complaints: "Expensive," "feels like a template solution," "slow response times"
Opportunities:
- Offer faster response times (1-hour vs their 24+ hours)
- Specialize in underserved niches (they're generalist)
- Better pricing (they're $3K/month starting, you could do $1,500)
- Focus on results-driven metrics (customers want to see ROI)
- Mobile-first website (theirs is slow)
Threats:
- They have strong brand recognition
- Their expensive positioning actually appeals to premium clients
- New agency just launched with AI-powered recommendations
Refined UVP: "We help Sydney small businesses grow with affordable ($1,500-2,500/month), results-focused digital marketing and 1-hour response times—without the enterprise pricing or template solutions of larger agencies."
Example 2: Melbourne-Based Meal Delivery Service
Competitors Identified:
- Direct: HelloFresh Australia, EveryPlate
- Indirect: Grocery delivery (Coles online), restaurant delivery (Uber Eats)
SWOT for Top Competitor (HelloFresh):
Strengths:
- Massive brand awareness (national TV ads)
- Wide recipe variety (100+ options)
- Smooth ordering process
- Strong reviews on Trustpilot (4.3 stars)
- Presence on all major platforms
Weaknesses:
- Customer complaints: "Expensive," "inconsistent ingredient quality," "deliveries late"
- Website feels cluttered and overwhelming (100+ options)
- No focus on organic/premium ingredients
- No personalization (everyone gets same recipes)
- Customer service: complaints about slow responses
Opportunities:
- Position as premium, organic-focused (customers want this based on reviews)
- Simpler menu (10-15 recipes vs 100+)
- Faster, more reliable delivery
- Better customer service
- Focus on Australian-sourced ingredients
- Dietary specialization (vegan, keto, etc.)
Threats:
- HelloFresh has massive marketing budget
- Grocery delivery services offer more flexibility
- Restaurant delivery is growing faster
Refined UVP: "We help busy Australian families enjoy premium, organic dinners without overwhelm—with carefully curated weekly menus, always-Australian ingredients, and 1-hour guaranteed delivery windows."
Explore Related Content: Master Your Complete Digital Strategy
Competitor analysis is foundational. But you also need to understand how to use these insights throughout your entire digital marketing strategy.
Check out these related resources:
Understand Your Customers Using Competitor Insights:
- How to Create Buyer Personas - Use competitor research to refine your ideal customer profile
Build Your Digital Foundation:
- Small Business Branding - Use competitive advantages to build stronger brand positioning
- Customer Journey Digital Marketing - Map where you can outcompete at each customer stage
- Digital Marketing Funnel for Small Business - Understand your competitive funnel advantages
- Digital Marketing for Small Business - Complete digital strategy using competitive insights
Choose Training to Master Competitive Strategy:
- Best Digital Marketing Courses 2026: Complete Comparison - Compare courses that include competitive strategy
- Best Digital Marketing Courses for Small Business 2026 - Courses designed for Australian small business owners
- How to Evaluate Digital Marketing Courses - Ensure you choose a course covering competitive analysis
- Digital Marketing Course ROI Calculator - Calculate return on your learning investment
These resources will help you move from understanding competitors to building a comprehensive, competitive digital marketing strategy.
Your Complete 100-Lesson Learning Path
Competitor analysis is one critical piece of mastering digital marketing for your Australian small business.
Our 20 Minute Marketing course is structured as a complete 100-lesson program that includes competitive analysis and everything else:
Lessons 1-25: Foundation and Market Understanding
- Competitor analysis for small business (where you are now)
- Understanding your customers and buyer personas
- Building a strong brand positioning
- Creating your unique value proposition
- Market research and trend analysis
Lessons 26-50: Content and Digital Presence
- Using competitor insights to guide content strategy
- SEO and keywords (what competitors rank for)
- Creating content that outperforms competitors
- Website optimization based on competitive advantages
- Social media strategy and competitive positioning
Lessons 51-75: Marketing Execution
- Email marketing using competitive insights
- Paid advertising (targeting competitor customers)
- Sales funnel optimization
- Conversion rate optimization
- Building customer loyalty vs competitor switching
Lessons 76-100: Growth and Scaling
- Monitoring competitors as you scale
- Expanding market share
- Building defensible competitive advantages
- Innovation and staying ahead
- Long-term business strategy
This structured approach ensures competitive analysis informs every aspect of your digital marketing strategy.
Your Action Plan: Start This Week
You now understand:
✅ Why competitor analysis matters (competitive advantage, smarter decisions, avoided mistakes)
✅ How to identify competitors (3 types across 4 methods)
✅ How to analyze their strategy (5-step process)
✅ How to use SWOT analysis (turning data into strategy)
✅ How to benchmark and set goals (realistic, data-informed targets)
✅ How to create ongoing monitoring (stay informed continuously)
The question now is: Will you take action?
This week:
- Identify 5 competitors (3 direct, 2 indirect)
- Create a simple spreadsheet with columns for each competitor
- Spend 30 minutes analyzing one competitor's website - Note 5 observations
- Read 10-15 of their customer reviews - List common praises and complaints
- Sketch out their SWOT analysis - Even rough is better than nothing
That's it. One hour of focused work gives you competitive intelligence most of your competitors don't have.
Take Competitor Analysis to the Next Level
If you're serious about conducting systematic competitor analysis and using it throughout your digital marketing strategy, the next step is comprehensive, structured training.
Our 20 Minute Marketing course includes a complete module on competitive analysis:
✅ 100 lessons covering competitor analysis and all aspects of digital marketing
✅ Practical, hands-on training (not just theory)
✅ Real frameworks and templates including SWOT analysis templates
✅ Self-paced learning in 20-minute lessons (fits your busy schedule)
✅ Active community of Australian small business owners for insights and accountability
✅ Direct support when you're stuck on your competitive analysis
✅ Affordable at just $49/month (cost recovers itself with one better business decision)
The course covers:
- Systematic competitor identification methods
- Deep-dive analysis of websites, content, social media, and reviews
- SWOT analysis framework (with templates)
- Translating competitor insights into UVP refinement
- Benchmarking and goal-setting based on competitive data
- Ongoing monitoring systems
- How to use competitive advantages throughout all digital marketing
- And everything else in digital marketing strategy
Whether you're just starting competitive analysis or refining your approach, this digital marketing course will accelerate your learning and your competitive advantage.
Start Your Competitive Analysis Training Today - Join 20 Minute Marketing
$49/month. Self-paced. Complete digital marketing training on competitor analysis and digital marketing. Designed for Australian small business owners who want strategic advantage based on market intelligence.
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