Are free digital marketing certificates enough?

Is this course accredited?

No, and that's a deliberate choice. 20 Minute Marketing is not a registered training organisation, and our courses are not nationally recognised training.

Accreditation adds cost, and that cost would put practical digital marketing education out of reach for many people, especially young people starting out. It is also slow. The national Certificate IV in Marketing and Communication hasn't been updated since October 2020, while Google, Meta and the AI tools change every few months. We update our lessons when the platforms change, and every lesson is written by someone who runs digital marketing for two national brands.

If you need a qualification on the national register, a TAFE or RTO course is the right choice. If you want current, practical skills, a portfolio you can show an employer or client, and a Certificate of Completion, you're in the right place. Many learners also collect free certificates from Google and HubSpot alongside our courses.

Is the Google digital marketing certificate enough to get a job?

On its own it shows you know Google's tools, which is useful. In our view most hiring managers also want to see that you can do the work, which is what a portfolio shows. Collect the certificate and build the portfolio. Neither is an Australian recognised qualification.

Are Google certifications free?

Google says its foundational certifications on Skillshop are available free of charge, and that some exams will require a fee in future. Google Ads certifications are valid for one year.

Is Google Digital Garage still available?

No. Google moved Digital Garage into Skillshop and began retiring the old platform in early 2025. The Fundamentals of Digital Marketing course continues on Skillshop.

Are Udemy certificates recognised?

Udemy says: "Udemy is not an accredited institution. Certificates demonstrate skills and accomplishments, but they cannot be used for formal accreditation."